Her new album may be flying off shelves but the internet can't stop talking about Adele's hired help.
Bodyguard Peter Van der Veen developed his own online following after stepping out with the 27-year-old singer during recent appearances.
His chiselled features and piercing blue eyes soon caught attention, as he appeared standing protectively by Adele's side in paparazzi shots.
With Adele's increased public outings to promote new offering, 25, Van der Veen has become a regular feature.
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The hunk, originally from Holland, was crowned Mr Europe in a 2005 bodybuilding competition.
According to the Daily Mail Van der Veen was also hired to protect Lady Gaga long-term and has looked out for female rap artist Iggy Azalea.
His new admirers tweeted tributes, with many including puns on Adele's song lyrics.
A video compilation of photos set to music has also surfaced on YouTube.