British singer Adele.
Adele has urged her fellow musicians to rethink their approach to new releases, insisting artists should maintain an air of mystery around their music to keep fans interested.
The Hello superstar admits she often grows bored with singers who start to promote their albums months before they are released, because
then there's nothing to look forward to.
"I'm not throwing shade at anybody, but when you have a six-month build up, don't expect me to be there the day your album comes out, because I'm bored," the Brit told Time magazine.
"It doesn't matter how amazing it is. You put seven songs out. I've heard the album. I've heard everything you want to say about it. I've heard it all over radio. Don't expect me to not lose interest before it's even happened."
The 27-year-old believes the music industry focuses on turning artists into brands, which she says leads to ego problems.
