NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
    • All Herald NOW
    • Ryan Bridge TODAY
    • Herald NOW Business
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Herald NOW Business
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Gisborne
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Eat Well / Food News

Wendyl wants to know: Ay caramba! Sugar rush for sure

Wendyl Nissen
By
Wendyl Nissen

Author and entrepreneur

VIEW PROFILE

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Food products using kids' favourite cartoon characters are always going to leap off the shelf and land in your kids' hands. These fruit tails use cartoon characters The Simpsons, along with Spongebob Squarepants, Scooby Doo, My Little Pony, and Dino. By the time this product makes it into your hands for approval at the supermarket you are most likely to see the words "made with 65 per cent fruit juice" and think it can't be all that bad. But, on closer investigation you will find that there's quite a sugar sting to these fruit tails.

Ingredients ( in order of greatest quantity):

Reconstituted fruit juices (65 per cent) [apple, strawberry (1 per cent), raspberry (1 per cent) blueberry (1 per cent)] It is good to see that there's a lot of fruit juice in here, but we do need to remember that there is a lot of sugar in fruit juice.

Glucose syrup This is a fruit sugar, which is very sweet.

Sugar And more sugar here. In fact, rather shockingly, this product is 57 per cent sugar. Per fruit tail your child will be consuming 11.4 g or nearly three teaspoons of sugar.

Advertisement
Advertise with NZME.

Gelatine This is a natural product usual used in food as a gelling agent and it is usually made from the collagen inside animals' skin and bones, most commonly pork.

Acidity regulator (citric acid) This is citric acid which is a natural preservative but can also be used to add a sour taste to foods.

Natural flavours Good to see natural flavours are used here.

Maize starch This is cornstarch and will be in the product as a thickener.

Advertisement
Advertise with NZME.

Gelling agent (agar) Agar gum is also known as guar gum, a natural gum which comes from ground guar beans.

Vegetable oil Not sure which oil is in here.

Natural colours (carmine, anthocyanins) Carmine is a red colour which is made from insects and anthocyanins are red, blue or purple colours obtained from plants.

My recommendations

On the surface this product looks great. There is indeed 65 per cent fruit juice in it, natural colours and flavours and it is 98 per cent fat free. But, it is also 57 per cent sugar which puts it in the realm of a lolly, not a lunchbox snack which is how it is marketed on their website. Your kids will get a free "Stick-ems" which is a plastic gold figurine (not painted as indicated on the packaging) of a cartoon character which you can stick to surfaces. And despite the high level of fruit juice there is no nutritional value to these fruit tails. If you want a lolly as a treat for your kids then this isn't a bad choice. But don't make the mistake of thinking this is a good fruit product to put in a lunchbox.

Advertisement
Advertise with NZME.

Latest Recipes

Are homemade sauces, dips and dressings really cheaper? What the NZ supermarket maths shows
Food News

Are homemade sauces, dips and dressings really cheaper? What the NZ supermarket maths shows

12 Feb 06:00 PM
Which NZ cooking oils are healthiest – and the one you shouldn't be using every day
Premium
Food News

Which NZ cooking oils are healthiest – and the one you shouldn't be using every day

05 Feb 09:00 PM
Christmas sauces and trimmings recipes
Recipes

Christmas sauces and trimmings recipes

21 Dec 02:18 AM
Why you're making your scrambled eggs wrong - and how to fix it
Food News

Why you're making your scrambled eggs wrong - and how to fix it

12 Dec 05:00 PM
How to make Christmas dinner for four people for less than $100
Food News

How to make Christmas dinner for four people for less than $100

09 Dec 10:59 PM
Why homemade chips never taste like the ones from the chippie – and how to fix it
Food News

Why homemade chips never taste like the ones from the chippie – and how to fix it

20 Nov 10:00 PM

Latest Food News

The NZ supermarket swaps that actually save money – and the ones that don’t
Food News

The NZ supermarket swaps that actually save money – and the ones that don’t

23 Apr 07:00 PM
Premium
The best 'functional' supermarket breads in NZ – and the nutrition claims to avoid
Food News

The best 'functional' supermarket breads in NZ – and the nutrition claims to avoid

16 Apr 07:00 PM
Premium
The healthiest NZ butters and spreads – and the ones you shouldn't be eating every day
Food News

The healthiest NZ butters and spreads – and the ones you shouldn't be eating every day

02 Apr 06:00 PM
Premium
Are the food additives and E-numbers in NZ shopping baskets friend or foe?
Food News

Are the food additives and E-numbers in NZ shopping baskets friend or foe?

22 Mar 07:01 PM
Advertisement
Advertise with NZME.

Latest from Food News

The NZ supermarket swaps that actually save money – and the ones that don’t
Food News

The NZ supermarket swaps that actually save money – and the ones that don’t

Find out where real savings lie – and the swaps that cost you more at checkout.

23 Apr 07:00 PM
Premium
Premium
The best 'functional' supermarket breads in NZ – and the nutrition claims to avoid
Food News

The best 'functional' supermarket breads in NZ – and the nutrition claims to avoid

16 Apr 07:00 PM
Premium
Premium
The healthiest NZ butters and spreads – and the ones you shouldn't be eating every day
Food News

The healthiest NZ butters and spreads – and the ones you shouldn't be eating every day

02 Apr 06:00 PM


Endangered bird gets another chance
Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP