NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Eat Well / Food News

Taste: how our palate works

Celia Hay
By
Celia Hay

Qualified professional chef, wine expert, educator, restaurateur and book publisher.

VIEW PROFILE

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Why do some combinations of ingredients appeal and others not? Why can some excite the palate and others repulse? Why do the beverages we drink with our food have the ability of making a dish taste more delicious or more awful?

Sometimes it is hard to explain why you like to eat a dish or blend of ingredients and can't stand others, but it is a fascinating subject and one that I have spent many years considering and sharing with my students at the New Zealand School of Food and Wine (NZSFW).

The serious aspect

There is a whole science behind how we taste that underpins the food service industry and what we buy in the supermarkets. Think of all those ready-made dips from pesto to hummus or wacky ice cream flavours—consumer focus groups evaluate and rate products to consider their appeal to future customers.

Scientists also differentiate between taste as chemical sensations from our taste buds and flavour which is a “fusion” of senses including, smell, tactile (chewiness in the mouth), heat or even pain from eating hot chillies.

Advertisement
Advertise with NZME.

We learn to respond to taste. Inmost cases we do not like food that is bitter — this is apparently a survival mechanism from our time as hunters and gatherers as bitter plants often contain poisons. Food that is too salty or acidic can also be unpalatable. Subconsciously, we are making decisions as to whether to swallow or whether to spit!

On average, people have around 10,000 tastebuds but some may only have 1000 while others may have 13,000 and are highly sensitive to what they eat. So the world of taste can look dramatically different, depending on your physiology.

However the influence of our taste buds does not explain everything as there remain important psychological influences that are less predictable but equally powerful. For instance, we often associate food with a happy memory— sitting on a beach or on holiday—so that too influences our mood and how we perceive taste and flavour.

The fun aspect

Putting aside the science, it is fascinating to learn more about your own preferences and why you like certain things and dislike others. It is also interesting to consider tastes or flavours that provoke behavioural responses, and this becomes a personal story of discovery.

Advertisement
Advertise with NZME.

For me, I find that if I eat something sweet for breakfast — jam, or sweet pastries, this just sets me up to want to eat more sweet food throughout the day. If I eat a poached egg followed by espresso coffee I often do not feel hungry until 3pm. Yes, there are nutritional aspects here, but for me, the coffee is bitter and also has a long savoury finish that I like. I do not want to alter the finish on my palate and so for me, espresso is a “full stop”.

What’s more, if someone offered me a freshly-baked lemon tart just after I had finished the coffee, I would decline even if the tart looked amazing. The reason is that I do not want to introduce a citrus, sweet, slightly acidic flavour to my mellow coffee palate… but this is me!

What about you?

Learn to identify the following tastes and rate the intensity for you on the palate.

It is also interesting to consider if you like this taste? I like to use the smiley emoticon to remind me that this taste makes me happy. By the way, there is no right or wrong answer. It is about YOU and your preferences.

Click here for a version you can print and fill out at home.

The key is to learn to understand taste better and discover more about your palate and which combinations make you happy and which make you sad. Then the next step is to understand how the beverage you are drinking with your meal enhances or detracts from the meal.

Adding in the wine

It’s fun to look at taste and flavours in relation to pairing food and wine. At NZSFW, we take a menu of small dishes and taste them alongside a line-up of wines. Of course our goal is also to learn some more about different styles of wine but at the same time experiment and discover how the wine changes when tasted with a series of different foods.

The menu includes some fish, meat and sweet dishes and the chosen wine reflects a theme such as Wines from Italy (which are very fashionable at present and no one knows much about them) or aromatic wines to pair with Asian cuisines.

Our goal is help people learn more about their palate but at the same time learn something about wine and enjoy a tasting menu. So it is fun, educational, gastronomic and everybody goes away with more knowledge about which taste and flavour combinations make them happy?

Advertisement
Advertise with NZME.

Join us and learn more

Bite and Celia Hay are bringing to you a series of fascinating classes that will help uncover the mysteries of successful food and wine pairings. To secure your spot, click here.

Advertisement
Advertise with NZME.

Latest Recipes

Slow-cooking secrets: How to master flavourful meals with ease
Food News

Slow-cooking secrets: How to master flavourful meals with ease

Soba to spaghetti: Why chilled noodles are the perfect summer meal
Food News

Soba to spaghetti: Why chilled noodles are the perfect summer meal

Cold brew, hot summer: How to make the perfect iced coffee at home
Food News

Cold brew, hot summer: How to make the perfect iced coffee at home

Camping meals for a Kiwi summer
Food News

Camping meals for a Kiwi summer

The best produce to eat in January and February
Food News

The best produce to eat in January and February

Take it outside: How to eat alfresco without any fuss
Food News

Take it outside: How to eat alfresco without any fuss

Latest Food News

Premium
Inside NZ's booming functional drink craze for gut and brain health
Food News

Inside NZ's booming functional drink craze for gut and brain health

Why Kiwis are hooked on the air fryer - and what they’re cooking
Food News

Why Kiwis are hooked on the air fryer - and what they’re cooking

Why your shopping habits reveal more than you think
Food News

Why your shopping habits reveal more than you think

Premium
Why your child is a picky eater - and what parents can do about it
Food News

Why your child is a picky eater - and what parents can do about it

Advertisement
Advertise with NZME.

Latest from Food News

Premium
Premium
Inside NZ's booming functional drink craze for gut and brain health
Food News

Inside NZ's booming functional drink craze for gut and brain health

Sodas, tonics and elixirs that promise more than just hydration are on the rise.

02 Aug 02:00 AM
Why Kiwis are hooked on the air fryer - and what they’re cooking
Food News

Why Kiwis are hooked on the air fryer - and what they’re cooking

26 Jul 12:01 AM
Why your shopping habits reveal more than you think
Food News

Why your shopping habits reveal more than you think

29 May 11:25 PM


Revealed: The night driving ‘red flag’
Sponsored

Revealed: The night driving ‘red flag’

04 Aug 11:37 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP