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My Food Bag chief marketing and customer officer resigns

My Food Bag app

Aimee Shaw
By
Aimee Shaw

Business Reporter

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Meal kit company My Food Bag's chief marketing and customer officer has resigned.

Louise Cunningham has handed in her resignation notice and her last day with the NZX-listed company will be July 16.

Cunningham joined My Food Bag in 2017 and "has been an important member of the My Food Bag family over a period of substantial transformation for the business", the company said in a market announcement.

Her bio on the company's website said Cunningham "develops marketing strategies that drive revenue growth, enhance customer experience and create social impact."

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In its NZX statement My Food Bag said Cunningham's responsibilities would continue to be performed by other members of the senior leadership team while it looks for a replacement.

"The Board and management extend their sincere gratitude to Lou for her significant contribution to My Food Bag over a number of years and wish her the very best for the future," the company said this afternoon.

My Food Bag listed on the New Zealand Stock Exchange on March 5 with many first time investors left disappointed as the stock fell after listing amid high expectations.

The shares opened trading on the NZX at $1.76, down 5 per cent on the initial public offer price of $1.85, and ended the day at $1.74, down 6 per cent.

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Across the Tasman on the ASX on opening day, the stock at one stage fell A27c, or 14.6 per cent, to A$1.58 before recovering to be down about 5 per cent.

The company's stock has continued to trade below its offer price, trading around the $1.50 mark.

It debuted on the sharemarket with an initial market cap of just under $450 million.

The firm had been pondering a sharemarket float for around three years, but began working in earnest toward listing in mid-2020.

Since launching in 2013, the business - co-founded by Cecilia Robinson and her husband James Robinson, with celebrity chef and nutritionist Nadia Lim and her husband Carlos Bagrie, and former Telecom chief executive Theresa Gattung - has delivered more than 84 million meals to Kiwis through its four brands: My Food Bag, Bargain Box, Fresh Start and MADE.

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