NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Eat Well / Food News

Culinary knowledge

Bite

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Ben Bayly was given a glimpse into the future of food when he travelled to Barcelona with Estrella Damm. His exclusive peek into Ferran Adria’s 'el BulliLab 'experience left him inspired.

BulliPedia (definition: For the classification of cuisine.)

I had no real idea what I was in for when I received the invitation to drop in on the most famous chef in the world on his home turf of Barcelona. I certainly wouldn’t have guessed that when I did meet Ferran Adria it would be in a room that looked more like a sterile lab than a fine dining restaurant.

Barcelona heaves with restaurants and cuisines that are both old and new; and yet here we were, walking through the rafters of a stark white room in order to gain a perspective on Adria’s el BulliLab and BulliPedia experiment. His purpose sounds simple in nature, but will be a marathon in real time.

He and his team have set out to develop a comprehensive classification — a taxonomy, of sorts — of all food products: their biological origins, how they relate to other foods and beers or wines, and even how they got their names.

Advertisement
Advertise with NZME.

From there, Adria wants to organise all this into a clear, ordered and precise way of accessing all culinary knowledge — BulliPedia.

The BulliPedia process started in 2011 and it will take Ferran (plus 60 staff) 10 years and €15 million to get it all down. At the end of the project, we won’t just be able to search potatoes and find recipes that involve them (both easy and hard); we will be able to discover what the best food matches are, and we will also see biological information on the ingredients and food group, details on how it is grown and cultivated, and notes for where the next innovation for potato-based recipes may lie. This is the same for everything to do with food, from the tomato to the pine nut.

With charts and diagrams covering every wall at the elBulliLab, it is a mammoth task to distil into a science everything that we have haphazardly handed down from generation to generation through half written recipes and "grandma’s secret sauce’', yet for me the penny drop moment is when I realise that for Ferran it doesn’t begin with grandma.

Grandma is almost at the end of his research. Ferran ponders “Lucy” (Australopithecus) and the food origins of humankind, what did we eat? What utensils did we use? How did we feed our children? What did we grow? How did we prepare it? That’s the amazing thing about meeting someone like Ferran, he raises more questions than answers.

Advertisement
Advertise with NZME.

It took just one visit to elBulliLab to blow my mind and I am still coming to terms with how it has changed my approach to food. The easiest way I can explain it is with reference to our own Ernest Rutherford. For centuries we passed our eyes over atoms. We still do — most of us don’t see atoms even though we know they are there. We see a book, a cup or a piece of clothing. But Rutherford could see the atoms, and not only that, he saw beyond to splitting the atom. That’s what Ferran’s doing right now with food. He is in the process of removing that filter and with that gone, I now see food from a completely different perspective; an entirely new light.

Perhaps this idea is less romantic than how we would like to imagine the innovative, world-class Spanish chef as he concocts his latest masterpiece. But that’s not necessarily the case.

Ferran Adria lives by this motto:

"Great food is 99 per cent organisation and 1 per cent magic''

To him, you must know what you have done in the past — the good and bad — to truly understand how to make a spectacular dish. He strives always to innovate, it is what he does best and what he is renowned for; but for him, innovation and creativity must be seeded in order. Listening to Ferran explain his work and his passion has given me a new sense of perspective — and I don’t doubt that this would be the same for anyone. We are all very small cogs in the massive world of food. Any time we travel the world and look at what another culture is doing it opens your eyes, and to bring it all together in one place will take the skill of not only a culinary genius but a very special person.

Estrella are a huge backer of BulliPedia, they are doing their bit to help out with the project which is something they should be proud of.

My week in Barcelona has given me a new perspective. It has made me realise there is more to food than what’s going on in my 10 square metres of kitchen. Ferran did leave me with a couple of pieces of advice, and this one is a beauty for anyone interested in food.

So next time you’re cooking a new dish, perhaps get your friend, colleague, parents on the phone instead of jumping on the net — at least they can tell you what not to do as well!

Ferran Adria's words of wisdom

Great food is 99 per cent organisation and 1 per cent magic

Google is a mess, it’s not a way to research food

It’s impossible to know everything, but what do I have to know? And what is important?

Advertisement
Advertise with NZME.

Ideology is a science

History is our greatest teacher

Advertisement
Advertise with NZME.

Latest Recipes

Christmas sauces and trimmings recipes
Recipes

Christmas sauces and trimmings recipes

21 Dec 02:18 AM
Why you're making your scrambled eggs wrong - and how to fix it
Food News

Why you're making your scrambled eggs wrong - and how to fix it

12 Dec 05:00 PM
How to make Christmas dinner for four people for less than $100
Food News

How to make Christmas dinner for four people for less than $100

09 Dec 10:59 PM
Why homemade chips never taste like the ones from the chippie – and how to fix it
Food News

Why homemade chips never taste like the ones from the chippie – and how to fix it

20 Nov 10:00 PM
Why Kiwis are getting their gravy wrong - and how to fix it when it's too lumpy, thick or thin
Food News

Why Kiwis are getting their gravy wrong - and how to fix it when it's too lumpy, thick or thin

07 Nov 03:00 AM
The reason ice cream is so expensive now
Premium
Food News

The reason ice cream is so expensive now

31 Oct 06:00 AM

Latest Food News

Premium
Which milk alternative is the healthiest? Expert advice on what to buy and avoid
Food News

Which milk alternative is the healthiest? Expert advice on what to buy and avoid

11 Jan 06:00 PM
Premium
The healthiest breakfast cereals in NZ supermarkets, and the ones to think twice about
Food News

The healthiest breakfast cereals in NZ supermarkets, and the ones to think twice about

18 Dec 06:00 PM
Why you're making your scrambled eggs wrong - and how to fix it
Food News

Why you're making your scrambled eggs wrong - and how to fix it

12 Dec 05:00 PM
How to make Christmas dinner for four people for less than $100
Food News

How to make Christmas dinner for four people for less than $100

09 Dec 10:59 PM
Advertisement
Advertise with NZME.

Latest from Food News

Premium
Premium
Which milk alternative is the healthiest? Expert advice on what to buy and avoid
Food News

Which milk alternative is the healthiest? Expert advice on what to buy and avoid

Oat, almond or soy? Dietitians on which milk alternatives stack up – and which fall short.

11 Jan 06:00 PM
Premium
Premium
The healthiest breakfast cereals in NZ supermarkets, and the ones to think twice about
Food News

The healthiest breakfast cereals in NZ supermarkets, and the ones to think twice about

18 Dec 06:00 PM
Why you're making your scrambled eggs wrong - and how to fix it
Food News

Why you're making your scrambled eggs wrong - and how to fix it

12 Dec 05:00 PM


Discover Australia with AAT Kings’ easy-going guided holidays 
Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP