Although it won't be a universal sentiment at the moment, Spark's acquisition of cricket is good news, and should be a boost for sport in New Zealand.
Sport is all about competition, but there hasn't been any in the broadcasting of it.
Not any more.
On Thursday the Telecommunications company confirmed it had secured the rights to all cricket played in this country from April 2020, with a free-to-air component on TVNZ.
It's a crucial step, confirming Spark is here for the long haul.
Despite the earlier moves to grab the Rugby World Cup and English Premier League, there