One week after pleading guilty to directing a company while banned, porn magnate Steve Crow has announced a new business venture.

Crow launched online escort directory, NZXescorts.co.nz, on Friday.

He plans to promote it with a second Boobs on Bikes down Queen St on September 24 - the day the All Blacks take on France in the Rugby World Cup at Eden Park.

Crow said escorts listed on the website would be bodypainted with rugby jerseys in New Zealand and French sporting colours.

The next Boobs on Bikes is scheduled for August 4.

Crow said he may not seek a permit from Auckland Council for the second parade.

He maintained his involvement as a "marketing consultant" in the new venture did not contravene his director ban. "I'm not running it. David Crow my brother is. He's the CEO."