Nintendo Co Ltd roared past Canon Inc to become Japan's second-most valuable company behind Toyota Motor Corp, driven by its hot-selling Wii game console and DS handheld player.
Nintendo's Wii has so far outsold Sony's PlayStation 3 by a large margin since their launches late last year, asNintendo's strategy to expand the gaming population by offering easy-to-play but innovative games has proved a big success.
Shares in Nintendo were up 2.6 per cent at 58,900 in afternoon trade on Tuesday, bringing its market value to 8.34 trillion ($98.4 billion), surpassing Canon's market capitalisation of 8.20 trillion.
It is, however, still just one-third of Toyota's 24 trillion. Toyota is the world's most profitable and valuable automaker.
Nintendo shares have more than quadrupled over the past two years, initially boosted by strong demand for the DS, then by brisk sales of the Wii.
