Jolene De Fazio says Rugby World Cup visitors present an opportunity to strengthen ties with important overseas markets. Photo / Steven McNicholl
Blenheim's Jackson Estate is hoping its finest vintage will be sampled by the Russian team making Marlborough their home for the Rugby World Cup.
The wine company is just one of the businesses involved in the REAL New Zealand festival, a collection of more than 250 events which will promote
top Kiwi firms to those visiting for the tournament.
Jackson Estate's sales and marketing manager, Jolene De Fazio, said the company shipped its first order to Russia this week but will be looking to forge stronger links with the country during the cup.
"We would love ... to get a bottle of Jackson Estate into the hands of the Russian rugby team, so we're working with all the hosting bodies involved to try to see if we can make that happen," De Fazio said.
Although Jackson Estate will be vying for the Russians' attentions, De Fazio said the company is keen to get its wine exposure with as many visitors as possible.
