Parag Agrawal will succeed Jack Dorsey as chief executive of Twitter. Photo / AP
A longtime Twitter insider and a confidant of co-founder Jack Dorsey, Parag Agrawal takes over as the social media company confronts various challenges.
When Jack Dorsey, then Twitter's executive chairman, pushed the company to build out its machine learning and artificial intelligence capabilities in 2014, he turned to an engineer, Parag Agrawal.
When Dorsey later became Twitter's CEO and needed help overhauling the company's infrastructure, he also tapped Agrawal.
And when Dorsey envisioned a future for Twitter in 2019 that would be based on the concept of decentralisation and technologies such as the blockchain, he again pulled in Agrawal to help.
On Monday, Dorsey made the handover complete when he stepped down as CEO and Agrawal, 37, was named Twitter's new leader.
Agrawal, the chief technology officer since 2017, is little-known to the public, with even some Twitter insiders saying they were surprised by his appointment. But behind the scenes, the India-born engineer has been a Twitter veteran and confidant of Dorsey's who has been involved in many of the company's biggest strategic initiatives. That made Dorsey effusive about his successor, saying in a tweet that the board had run a "rigorous" search for a new CEO and had "unanimously" endorsed Agrawal.
"He's been my choice for some time given how deeply he understands the company and its needs," Dorsey, 45, wrote.
In his own message to employees Monday, Agrawal emphasised his knowledge of the company and his kinship with its workers.
"I joined this company 10 years ago when there were fewer than 1,000 employees," Agrawal wrote in the company email, which he also tweeted. "I've walked in your shoes, I've seen the ups and downs, the challenges and obstacles, the wins and the mistakes. But then and now, above all else, I see Twitter's incredible impact, our continued progress, and the exciting opportunities ahead of us."
Deep gratitude for @jack and our entire team, and so much excitement for the future. Here’s the note I sent to the company. Thank you all for your trust and support 💙 https://t.co/eNatG1dqH6 pic.twitter.com/liJmTbpYs1
— Parag Agrawal (@paraga) November 29, 2021
Agrawal becomes the latest India-born executive to take over a major American technology company. Executives of South Asian descent are now at the helm of companies including Microsoft, Google and IBM, with many of them succeeding the companies' founders. To some in Silicon Valley, Agrawal's elevation was the definition of the American dream.
"Wonderful to watch the amazing success of Indians in the technology world and a good reminder of the opportunity America offers to immigrants," Patrick Collison, CEO of Stripe, said in a tweet Monday congratulating Agrawal.
Yet as Twitter's new chief, Agrawal has his work cut out for him. The company, which is based in San Francisco, faces challenges, such as placating activist investors and calming an agitated Congress about its power, divisiveness and potential to censor free speech. Agrawal is also charged with carrying out Dorsey's vision for decentralising Twitter so that its users can eventually govern what is allowable on the service themselves.
Still, some tech observers said that Agrawal's appointment made sense because he was a kind of "spiritual successor" to Dorsey: Both are quiet, polite, deeply technical and enthused about an internet where power and control are given back to users.
"He definitely takes a big-picture view of what should Twitter be in the world and how should it work," Mike Masnick, the founder of the technology news site Techdirt, who has advised Twitter on decentralisation efforts, said of Agrawal.
Born in Mumbai, Agrawal studied computer science and engineering at the Indian Institute of Technology, an elite technical university. In 2005, he moved to the United States and enrolled at Stanford University to pursue a doctorate in computer science. There, he joined a research group focused on databases, which let computers store and mine large amounts of digital information.
Even among students at Stanford, Agrawal stood out for his strong grasp of the math and the theory that underpins computer science, said Jennifer Widom, who led the research lab and served as his thesis adviser.
"Having both of those skills — math and theory — can take you a long way," she said in a phone interview. "If you are good at the theory, you have the ability to be analytical, to reason, to make decisions."
Agrawal's focus on databases made him a natural fit for Twitter, which must juggle data arriving from tens of millions of people across the globe. He joined the company in 2011 before completing his doctorate and became a key member of the engineering team that oversaw the company's advertising technologies.
"I kept nagging him to go ahead and finish his thesis," Widom said.
The ads team was among the first inside Twitter to make extensive use of so-called machine learning, mathematical systems that can learn particular skills by analysing data. Using these techniques, Agrawal and his colleagues developed ways to target ads to particular users, which helped raise Twitter's revenues and his profile.
He then became a member of what was known as the Twitter Architecture Group, or TAG, a team of top engineers who reviewed and improved the company's projects that were under development.
"He was on the shortlist of top engineers," said Krishna Gade, who met Agrawal when he first interviewed with Twitter. "Even then, he had a lot of influence on the engineering direction of the company." Gade left Twitter in 2014.
When Dorsey returned to Twitter as CEO in 2015, Agrawal was one of his lieutenants who helped refocus the company's efforts on the "timeline" that feeds tweets into a user's Twitter app. In 2017, Twitter promoted Agrawal to chief technology officer.
"I would call him pragmatic," said Kevin Quennesson, who oversaw Twitter's machine learning efforts at the time. "As one of the early engineers, he built strong internal relationships over the last decade."
Even as chief technology officer, Agrawal has kept a low profile. He worked behind the scenes to rebuild Twitter's technical infrastructure, which had been cobbled together over the years. That led to engineering problems and prevented the company from introducing new products and services as quickly as it wanted. Agrawal helped Twitter shift to using cloud computing services from Google and Amazon, streamlining its operations.
In 2019, Dorsey said that Twitter would fund an independent research initiative to create decentralised social media, allowing users to make their own moderation decisions and apply their own algorithms to promote content. He tapped Agrawal to oversee Twitter's contributions to the project, known as Bluesky.
"We believe empowering more individuals and third parties could help solve problems for communities and help more people," Agrawal said in an interview about Bluesky in June. "A lot of people want to be part of the solution and now the only way is for them to figure out how to work at Twitter or figure out how to have their community prioritised by a company like ours. That's some of the thinking and reasoning behind algorithmic choice."
Twitter was eager to move beyond questions of what content to remove or leave up on its service, Agrawal said at the time, and to consider how algorithms lift content instead.
"Our role has shifted from 'we host a bunch of content' to 'we guide people toward what they are interested in,'" he said. "We are thinking about this in terms of, 'How does something get attention and in what context?' What do you host or not host is a problem of 10 years ago."
Agrawal has also managed Twitter's effort to incorporate cryptocurrencies into the platform, letting users send tips in cryptocurrency like Bitcoin. And he has supported efforts to be transparent about Twitter's algorithmic mistakes, urging the company to go public with its findings that a photo-cropping algorithm it used was biased.
Agrawal's emphasis on product development appealed to insiders who believed Twitter had moved too slowly to introduce new products, a person familiar with the succession process said. His appointment could also help Twitter mirror the success of other companies that have tapped engineering leaders to oversee turnaround efforts, they said.
Agrawal will receive an annual salary of US$1 million, plus bonuses, as well as restricted stock units and performance-based stock units valued at US$12.5 million, according to a company filing Monday.
"Parag has been behind every critical decision that helped turn this company around," Dorsey said in his tweet. "My trust in him as our CEO is bone-deep."
This article originally appeared in The New York Times.
Written by: Mike Isaac, Kate Conger and Cade Metz
© 2021 THE NEW YORK TIMES