J H Whittaker & Sons is a family-owned and run business which was started in Christchurch in 1896. Photo / NZME.
Chocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country. Whittaker's came out on top in a survey of just over 1200 people who were asked to identify the products and companies they trusted the most.
The annual survey - commissioned
by the Reader's Digest - has been going for 14 years.
There were 40 category winners this year, including the top 10 trusted brands and the five charities Kiwis trusted the most.
The publication's Australasian editor-in-chief, Sue Carney, said Whittaker's won the confectionery category and the most trusted brand across all categories.
"Whittaker's is the one we believe in above all others. It's the number one brand across all categories surveyed, trusted to tantalise our tastebuds - and it does," she said.
