NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Business

What the world needs now is a dinosaur emoji

By Abby Ohlheiser
Washington Post·
9 Jun, 2016 11:41 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Photo / iStock

Photo / iStock

The Unicode Consortium will soon release 72 new emoji into the world. None of them is a dinosaur.

Dominik Schwarz, a self-described "Internet rando" with a deep and abiding love of dinosaurs, is trying to change that. Schwarz is one of at least two people to submit proposals for a dinosaur emoji to the Unicode Consortium, the international body that (among many other things) governs the process of selecting and releasing emoji. And recently, he launched a campaign to get the Internet on board with the idea.

"It's really weird that there's no dinosaur emoji," he said in an interview with The Washington Post. "I just wanted to make that happen."

Schwarz opted to submit a proposal for a single suborder of dinosaur, the sauropod, to represent all dinosaurs. It's one of the more iconic dinos, he said - and also his favorite.

"Of course I would like to have hundreds," he added, "but probably every duck owner would like to have his own breed of duck as an emoji, but that's just unrealistic."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

To be clear, Schwarz does not own any dinosaurs. He lives in Berlin and works at a travel start-up.

There's another reason a dinosaur emoji is a good idea: It meets an important criterion for a good emoji - the ability to carry more than one meaning, or to express emotions or situations beyond what the emoji literally depicts.

He suggests that dinosaur can mean "impractically large," "obsolete" or "about to go extinct" in addition to meaning "a dinosaur."

Advertisement
Advertise with NZME.

Schwarz thinks the sauropod is uniquely suited to the task. In several languages, including English, German and French, "being a dinosaur has the meaning it has," in the sense of being older, or somehow out-of date, Schwarz said.

"You can't picture that with a T. rex. It's not being old, outdated," he said, arguing that "it doesn't work with any other dinosaur."

Although Schwarz has taken on the idea of trying to get the public behind the idea, another proposal to the Unicode consortium has been making the rounds lately. That proposal offers three dinosaur emoji, heads only, of the Tyrannosaurus rex, Brontosaurus and Triceratops.

The Unicode Consortium's Andrew West responded to that proposal earlier this year by suggesting 11 different dinosaur and prehistoric creature emoji instead. Also, the response suggested, any dinosaur emoji should definitely show the entire body of the majestic extinct creature, and not just its head.

Discover more

Business

NZ dodges cyber attack bullet

07 Jun 04:30 AM
Opinion

Saarinen: Cloud can burst so be prepared

07 Jun 05:00 PM
Business

NZ ranked 18th in the world for cyber attacks

08 Jun 01:25 AM

Whatever the final form, the need is obvious, the response acknowledged. But West worried that if the consortium suddenly unveiled three new dino emoji, it would only encourage even more requests for "other equally famous dinosaurs, such as the Stegosaurus and the Velociraptor." So they're going to think a bit more about how to do this.

Schwarz is hoping that the consortium will release a dinosaur emoji (preferably his) for the summer of 2017, with the release of Unicode 10. That's the earliest it could possibly be available, but nothing's certain yet.

Right now, he said, the emoji-governing body is figuring out how to consolidate his proposal and others they've received into one final proposed dinosaur emoji plan, a procedure that should wrap up some time in the summer.

Save
    Share this article

Latest from Business

Premium
Opinion
|Updated

How do I communicate with my ex when he's ghosting me?

Premium
Retail
|Updated

Takapuna Beach Cafe's James Bryant on moving from front of house to owning the business

Premium
Technology
|Updated

From an anti-glare TV to an AI fridge that sees your food: 5 things that struck me at Samsung’s ‘House of Wonder’


Sponsored

AI Month: How 2degrees will put AI tools in the hands of every employee

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
How do I communicate with my ex when he's ghosting me?
Opinion
|Updated

How do I communicate with my ex when he's ghosting me?

When an ex-partner has blocked the other's number and social media, options become limited

03 Aug 05:44 AM
Premium
Premium
Takapuna Beach Cafe's James Bryant on moving from front of house to owning the business
Retail
|Updated

Takapuna Beach Cafe's James Bryant on moving from front of house to owning the business

03 Aug 05:43 AM
Premium
Premium
From an anti-glare TV to an AI fridge that sees your food: 5 things that struck me at Samsung’s ‘House of Wonder’
Technology
|Updated

From an anti-glare TV to an AI fridge that sees your food: 5 things that struck me at Samsung’s ‘House of Wonder’

03 Aug 03:40 AM


AI Month: How 2degrees will put AI tools in the hands of every employee
Sponsored

AI Month: How 2degrees will put AI tools in the hands of every employee

28 Jul 10:11 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP