Wendy's launches 'most bacony burger'

Wendy's most bacony burger ever - The Ultimator. Available from Thursday for $12.90. Photo / Supplied

Wendy's is launching its "most bacony burger ever" with bacon, baconnaise, bacon jam and bacon ketchup.

The fast-food chain has partnered with Magills butchery in Te Awamutu for its bacon and Wild Country and Big Smoke BBQ for its bacon sauces.

Wendy's chief executive Danielle Lendich said the company offered a new version of the traditional Baconator every year, but had decided to go all out for this year's version - the Ultimator.

Wild Country's Angelique van Camp, Big Smoke BBQ's Mike Jeffries and Wendy's CEO Danielle Lendich try out the Ultimator burger. Photo / Supplied

"In New Zealand we've taken the Baconator and tried to branch out every year, so this year we've done our most bacony burger yet," she said.

"Bacon burgers always sell pretty well and we think the bacon addicts out there will love this. We have a couple of tonnes of sauces in anticipation of the high demand we see for the Ultimator."

The burger, available from Thursday for $12.90, fits Kiwis' growing appetite for bacon products, according to Wild Country's Angelique van Camp.

"There is a bacon phenomenon and it has definitely touched our culture here in New Zealand," van Camp said.

"Over the last few years we've seen a steady increase in people buying these bacon products and their receptibility towards the products."

Wild Country makes bacon jam, mayonnaise, ketchup, mustard and aioli, and is working on adding to its range.

Production of Big Smoke's bacon jam has increased 100 per cent ahead of the burger's launch and director Mike Jeffries said the deal was huge for his business.

"It's a career highlight for me," Jeffries said.

"We've had to try and up production to prepare for this but it's definitely a game changer for me.

"It is a really big deal so really looking forward to it."

The burger will be on sale for nine weeks although this may be extended depending on sales.