NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Watch: Blue Origin's Jeff Bezos latest billionaire to soar into space

By Marcia Dunn
AP·
20 Jul, 2021 05:24 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

From left to right: Mark Bezos, brother of Jeff Bezos, Jeff Bezos, founder of Amazon and space tourism company Blue Origin; Oliver Daemen, of the Netherlands. Photo / AP

From left to right: Mark Bezos, brother of Jeff Bezos, Jeff Bezos, founder of Amazon and space tourism company Blue Origin; Oliver Daemen, of the Netherlands. Photo / AP

When Blue Origin launches people into space for the first time tonight, founder Jeff Bezos will be on board.

Watch the flight live:

No test pilots or flight engineers for tonight's debut flight from West Texas, just Bezos, his brother, an 82-year-old aviation pioneer and a teenage tourist. The launch is set for 9am EDT (1am NZ time).

The capsule is entirely automated, unlike Richard Branson's Virgin Galactic rocket plane that required two pilots to get him to space and back a week ago.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Branson's advice? "Just sit back, relax, look out of the window, just absorb the view outside," he said on CBS' The Late Show with Stephen Colbert.

Differences in quirks and rockets aside, the billionaire rivals are gearing up to launch just about anybody willing to shell out hundreds of thousands of dollars for a brief up-and-down space hop.

A brief look at what awaits Bezos and his passengers:

Bezos on board

Jeff Bezos, centre, and others inspect Crew Capsule 2.0 after touchdown in West Texas. Photo / AP
Jeff Bezos, centre, and others inspect Crew Capsule 2.0 after touchdown in West Texas. Photo / AP

Bezos created Blue Origin in 2000, a move that he said prompted his high school girlfriend to observe, "Jeff started Amazon just to get enough money to do Blue Origin — and I can't prove her wrong." He has said he finances the rocket company by selling US$1 billion in Amazon stock a year. Bezos caught the space bug at age 5 while watching Neil Armstrong and Buzz Aldrin's moon landing on July, 20, 1969. He chose the 52nd anniversary for his own launch. Enamoured by space history, Bezos named his New Shepard rocket after Alan Shepard, the first American in space, and his bigger, still-in-development New Glenn rocket after John Glenn, the first American in orbit. The 57-year-old Bezos — who also owns The Washington Post — stepped down as Amazon's CEO earlier this month and last week donated US$200 million to the Smithsonian Institution to renovate its National Air and Space Museum and launch an education centre. "To see the Earth from space, it changes you. It changes your relationship with this planet, with humanity," he said. "It's a thing I've wanted to do all my life."

Advertisement
Advertise with NZME.

Who else is flying

From left to right: Mark Bezos, brother of Jeff Bezos, Jeff Bezos, founder of Amazon and space tourism company Blue Origin; Oliver Daemen, of the Netherlands. Photo / AP
From left to right: Mark Bezos, brother of Jeff Bezos, Jeff Bezos, founder of Amazon and space tourism company Blue Origin; Oliver Daemen, of the Netherlands. Photo / AP

Bezos personally invited two of his fellow passengers — his 50-year-old brother Mark, an investor and volunteer firefighter, and female aviation pioneer Wally Funk. Joining them will be Oliver Daemen, a last-minute fill-in for the winner of a US$28 million charity auction who had a scheduling conflict. At age 82, Funk will become the oldest person in space. She was among 13 female pilots — the so-called Mercury 13 — who took the same tests in the early 1960s as Nasa's Mercury 7 astronauts, but were barred because of their gender. "Finally!" Funk exclaimed when offered a seat alongside Bezos. As for the Dutch Daemen — who at 18 will become the youngest person in space — his financier father bid on the capsule seat in June, but dropped out when the price soared. Blue Origin came calling just over a week ago, after the unidentified auction winner switched to a later flight. The teenage space fanatic, who starts college this fall, is Blue Origin's first paying customer; no word on what his ticket cost.

Rocket and capsule

The interior of the crew capsule. Photo / AP
The interior of the crew capsule. Photo / AP

While Bezos won't be the first boss to ride to space on his own rocket, he can lay claim to strapping in for his company's first human launch. He's also aiming higher, with an anticipated altitude of about 106km versus Branson's 86km. Blue Origin's 18m New Shepard rocket will accelerate toward space at three times the speed of sound, or Mach 3, before separating from the capsule and returning for an upright landing. The passengers will experience three to four minutes of weightlessness, before their capsule parachutes onto the desert just 10 minutes after liftoff. That's five minutes less than Alan Shepard's 1961 Mercury flight. Blue Origin, though, offers the biggest windows ever built for a spacecraft. Bezos purchased the desolate, parched land for launching and landing rockets. The closest town is Van Horn, population 1,832.

Track record

Blue Origin has completed 15 test flights to space since 2015, carrying up experiments, children's postcards and Mannequin Skywalker, the company's passenger stand-in. Except for the booster crash-landing on the first trip, all the demos were successful. One rocket ended up flying seven times and another five. The capsules also were recycled. Blue Origin deliberately aborted a couple of flights after liftoff to test the emergency escape system on the capsule. The pace seemed slow compared with the competition, and many wondered why Blue Origin — its motto Gradatim Ferociter, or step by step ferociously — was taking so long to launch people. Based in Kent, Washington, the company kept fairly mum on its launch plans. Bezos finally announced "it's time" following the last test flight in April, a dress rehearsal that saw mock passengers briefly climb aboard before liftoff. The rocket and capsule that will be used Tuesday have flown twice before.

The New Shepard NS-14 rocket lifts off from Launch Site One in West Texas. Photo / AP
The New Shepard NS-14 rocket lifts off from Launch Site One in West Texas. Photo / AP

What's next

Blue Origin is expected to open ticket sales soon after Bezos flies and has already lined up some of the other auction bidders. The company hasn't disclosed the cost of a ride. The fourth seat on the upcoming flight was auctioned off for US$28 million. Nineteen space advocacy and education groups are getting US$1 million each as a result, with the rest to be used by Blue Origin's Club for the Future for its own education effort. While the diminutive New Shepard is meant to launch people on brief flights to the edge of space, the mega New Glenn will be capable of hauling cargo and eventually crew into orbit from Cape Canaveral, Florida, possibly beginning late next year. Blue Origin also has its eyes on the moon. Its proposed lunar lander, Blue Moon, lost to SpaceX's Starship in Nasa's recent commercial competition to develop the technology for getting the next astronauts onto the moon. Blue Origin is challenging the contract award, as is the other competitor.

Discover more

World

Branson, Bezos and Musk: How the three spaceketeers aren't just vain, ego-stroking billionaires

18 Jul 02:55 AM
Travel

Dutch teen joins Bezos' rocket as youngest person in space

15 Jul 09:07 PM
Business

What went wrong: Rocket Lab completes failed mission review

19 Jul 09:13 PM
Save

    Share this article

Latest from Business

Premium
Business

Court to decide Du Val asset seizure orders

16 Jun 08:07 AM
Premium
Shares

Market close: Tourism Holdings jumps 57.5% on buyout offer

16 Jun 05:55 AM
Premium
Business

Little Island, plant-based ice cream company that raised millions, in liquidation

16 Jun 04:00 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Court to decide Du Val asset seizure orders

Court to decide Du Val asset seizure orders

16 Jun 08:07 AM

Du Val reportedly owes $306m to investors and creditors, according to PwC.

Premium
Market close: Tourism Holdings jumps 57.5% on buyout offer

Market close: Tourism Holdings jumps 57.5% on buyout offer

16 Jun 05:55 AM
Premium
Little Island, plant-based ice cream company that raised millions, in liquidation

Little Island, plant-based ice cream company that raised millions, in liquidation

16 Jun 04:00 AM
Premium
How worried should we be about economic fallout from the Israel-Iran conflict?

How worried should we be about economic fallout from the Israel-Iran conflict?

16 Jun 03:31 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP