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Home / Business

US President Donald Trump takes on Google, alleges bias in searches

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28 Aug, 2018 05:05 PM4 mins to read

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US President Donald Trump claims tech companies such as Google are biased against him, although he has provided no evidence. Photo / AP

US President Donald Trump claims tech companies such as Google are biased against him, although he has provided no evidence. Photo / AP

US President Donald Trump lashed out at US tech companies yesterday, accusing Google and others of suppressing conservative voices and "hiding information" and good news.

He cited no evidence for the claim, which echoes both his own attacks on the press and a conservative talking point.

Google, operator of the world's most popular search engine, responded by saying: "We never rank search results to manipulate political sentiment."

Trump tweeted before dawn: "This is a very serious situation-will be addressed!" Hours later, Larry Kudlow, the president's top economic adviser, said the White House is "taking a look" at whether Google searches should be subject to some government regulation.

Trump has made similar complaints before, but he carried it a step further yesterday.

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"Google search results for 'Trump News' shows only the viewing/reporting of Fake New Media. In other words, they have it RIGGED, for me & others, so that almost all stories & news is BAD. Fake CNN is prominent. Republican/Conservative & Fair Media is shut out. Illegal?"

He added, without offering evidence, that "96% of results on "Trump News" are from National Left-Wing Media, very dangerous."

A query yesterday morning several hours after the president tweeted showed stories from CNN, ABC News, Fox News and the MarketWatch business site, among others. A similar search later in the day for "Trump" had Fox News, the president's favoured cable network, among the top results.

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Trump tweeted that Google and others "are controlling what we can & cannot see."

In response, Google said its goal is to make sure users of its search engine get the most relevant answers to their queries quickly.

"Search is not used to set a political agenda and we don't bias our results toward any political ideology," the Mountain View, California-based company said. "Every year, we issue hundreds of improvements to our algorithms to ensure they surface high-quality content in response to users' queries."

"We continually work to improve Google Search and we never rank search results to manipulate political sentiment."

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Google searches aim to surface the most relevant pages in response to a user's query, even before he or she finishes typing. The answers that appear first are the ones Google's formulas, with some help from human content reviewers, deem to be the most authoritative, informative and relevant. Many factors help decide the initial results, including how much time people spend on a page, how many other pages link to it, how well it's designed and more.

A search for "why is the sky blue?" for example, yields initial results from NASA, universities and Scientific American.

Similarly, entering "Trump" and clicking the "news" tab will produce results from mainstream media outlets that large swaths of the population tend to trust. That is even though Trump has derided some of these outlets as "fake news".

Trump and some supporters have long accused Silicon Valley companies of being biased against them. But, while some company executives may lean liberal, they have long asserted that their products are without political bias, and indeed no such bias has been proven.

Trump didn't say what he based his tweets on. But in a blog post over the weekend, conservative activist Paula Boylard had said she found "blatant prioritisation of left-leaning and anti-Trump media outlets" in search results.

Tech sites are finding themselves in a gatekeeper role, deciding what should and shouldn't be allowed and often angering almost everyone in the process. Photo / AP
Tech sites are finding themselves in a gatekeeper role, deciding what should and shouldn't be allowed and often angering almost everyone in the process. Photo / AP

Boylard based her judgments on which media outlets were left- or right-leaning on a list by Sharyl Attkisson, host of Sinclair Television's Full Measure and author of The Smear: How Shady Political Operatives and Fake News Control What You See, Think, and How You Vote. Sinclair is a significant outlet for conservative views.

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Trump began complaining about the issue earlier this month as social media companies moved to ban right-wing "Infowars" conspiracy theorist Alex Jones from their platforms. The president also argues regularly — and falsely — that the news media avoid writing positive stories about him and his administration.

Apple, YouTube and Spotify have permanently removed some of Jones' content, Facebook has suspended him for 30 days and removed some of his pages, and Twitter gave Jones a weeklong timeout and was mulling deeper changes to try to limit the spread of fake news, misinformation and hate speech.

Trump has not named Jones, who is being sued for saying the 2012 shooting massacre at Sandy Hook Elementary School was staged, in any tweets on the issue. Jones has since said he believes the shooting did occur and has argued that the lawsuit should be dismissed because he was acting as a journalist.

Trump has praised Jones' "amazing" reputation.

The issue is also of concern on Capitol Hill, where the House Energy and Commerce Committee, chaired by Rep. Greg Walden, R-Ore., recently announced that Twitter CEO Jack Dorsey will testify before the panel on Sept. 5 about the platform's algorithms and content monitoring.

- AP

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