Four of NZ's big agencies vied for the Trade Me account. Photo / File
Trade Me has appointed agencies from the Clemenger Group to take over its advertising account.
Auckland-based Colenso BBDO and Wellington-based Clemenger Group will now take over the responsibility of leading the Trade Me brand through a period of significant change.
"Clemenger BBDO and Colenso BBDO are a formidable team and
they offer depth and creativity to our marketing teams in both Auckland and Wellington," said Trade Me acting chief customer officer and marketing director Regan Savage.
"We were impressed with the individuals' experience, perspectives and enthusiasm for Trade Me, but also how they came together as a team. It's clear they have great creative pedigree."
This win marked a continuation of a trend, which has seen Clemenger-owned agencies work closer together to win important advertising accounts. Another example was the Farmers account pitch, which saw Colenso BBDO work closely with lead agency 99 to get the pitch across the line.
