Ticketek acquires New Zealand-founded Eventfinda

Ticketing and events discovery platform Eventfinda has been acquired by Ticketek Entertainment Group. Photo / 123RF

Ticketek Entertainment Group (TEG) has acquired New Zealand-founded ticketing and events discovery platform Eventfinda.

TEG, the parent company of Ticketek, said Eventfinda will expand its offering with fit-for-purpose ticketing functionality for small to mid-tier venues and events.

Eventfinda will continue to operate under the same brand, with no changes to its team.

“We are thrilled to welcome James and his team into the TEG family, and we’re excited by the prospect of supporting Evenfinda’s growth, not just in New Zealand but also into new markets globally,” said Cameron Hoy, TEG’s chief operating officer and head of global ticketing.

“Having both of these trusted and successful brands under one roof will allow us to service an important segment of the live event sector with an agile, self-service ticketing platform that offers venues and event organisers the flexibility and white-label functionality they require.”

Eventfinda was founded in 2006 as an online events calendar and has evolved into a self-service ticketing platform used by promoters, venues, and audiences.

Eventfinda CEO and co-founder James McGlinn said they were incredibly excited about the path forward from here.

“This is a fantastic opportunity for Eventfinda to expand globally while still delivering the high level of service and functionality it has become known for through our homegrown technology platform.”

Hoy said the acquisition is strategically important for TEG, while enabling Eventfinda to scale quickly.

“It’s a win-win for both companies and for the industry as a whole,” he said.

The acquisition is subject to conditions, including satisfactory engagement with the New Zealand Commerce Commission.