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Home / Business

The real cost of owning pets in New Zealand - The Prosperity Project

Nadine Higgins
By Nadine Higgins
The Prosperity Project host·NZ Herald·
1 Jun, 2025 07:00 PM3 mins to read

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Saving money in some areas with your pets could lead to higher costs down the road. Photo / 123RF
Saving money in some areas with your pets could lead to higher costs down the road. Photo / 123RF

Saving money in some areas with your pets could lead to higher costs down the road. Photo / 123RF

The cost-of-living crisis is affecting the furry and four-legged members of the family, according to a new survey from PD Pet Insurance.

Half of pet owners have cut back their personal expenses to afford pet care, and just under half have cut back spending on their pets while still trying to maintain a similar quality for them.

Just under 6 per cent of respondents have admitted to significantly reducing spending on their pets, while nearly 15 per cent have increased spending on pets compared to other areas.

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It’s just one example of the high costs faced by pet owners, with insurance, health care, food and entertainment all big factors in keeping your pets healthy and active.

Michelle Le Long, Chief Operating Officer at PD Pet Insurance, told Nadine Higgins on The Prosperity Project podcast, that with people having children later or not at all, pets have become an incredibly important part of the family, but over-loving them with food can also cause health problems.

“I think consider what the appropriate serving size is for your animal, and count the extra treats that you’re giving them - you know, to get them off the couch you’re giving them a treat, to get them inside you’re giving them a treat. There’s a lot of extra food that you’ve probably given them unnecessarily.”

However, Le Long says not all cost savings pay off in the long term.

“Often, the mixed breeds or the hybrid breeds are a little bit more hardy, more tolerant, so probably the Tux biscuits and the dog rolls from the supermarket can work.

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“If you’re going for a more sensitive gut type or a more high-end dog, they may be more sensitive, their skin may have allergies. So, if you’re getting into cheaper food brands, which have got more fillers, you could be more prone to issues”.

When it comes to insurance, there are a number of things you can do to keep the cost of the policy down, like adjusting your excess or annual claims cap - but your choice of pet in the first place also has an impact.

“The more common the breed, then you’ll probably find the premiums are a little bit more cost-effective, so Labradors, Labradoodles, the general family-type dogs, you’ll find that their premiums are probably a little bit more cost-effective than a more unusual breed.”

Listen to the full episode of The Prosperity Project for more insights into the true cost of pets and how to reduce costs - and where you shouldn’t cut back.

The podcast is hosted by Nadine Higgins, an experienced broadcaster and a financial adviser at Enable Me.

You can follow the podcast at iHeartRadio, Apple Podcasts, Spotify, or wherever you get your podcasts. New episodes are released every Monday.

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