and shows that NZTE is "very purposeful in the way it uses identity, language, symbols and events".
Spinning down
This may come as a surprise to many media folk, but the number of communications and public relations advisers in the Public Service at the end of last year was 277.8 full-time equivalents, down from 288 six months earlier. Cynics might think this reduction has been achieved through the judicious re-categorising of roles to meet the Government's cap on such staff, because it still feels as though there are legions of publicly funded PR staff. Internal Affairs, which formally employs Beehive press secretaries, now has 43.9 communications people on its books, down from 62 at the end of 2008. This still means the Beehive outnumbers almost all the country's newsrooms.
Pot and kettle
Kiwi exporters have been heard to complain about the problems involved in getting their goods across foreign borders, but things may not be much better for foreigners sending goods to New Zealand. The Ministry for Primary Industries is meant to have 80 per cent of import clearance processes completed within agreed timeframes. But the number of clearances expected to meet this standard in the current financial year is just 35 per cent. Not exactly a sign of a highly tuned operation.
Buzzy living
It may not be much comfort to anyone trying to buy their first home in Auckland, but they aren't alone. A Wall Street Journal article points to Hong Kong, where an apartment of less than 17sq m sells for $721,000. The locals call them "mosquito-sized units", though they do have their selling points - in this case, the enterprising real estate agent pointed out that the window sill was a potential area for "entertainment".
God's big bucks
From the novel excuses department: an American who ran a Ponzi scheme claimed his trading system was guided by the Holy Spirit, reports the AP news agency. Regulators in Massachusetts say Charles Erickson defrauded at least 25 investors out of about US$3.5 million. Erickson is said to have claimed the Holy Spirit gave him a proprietary day-trading system for a volatile type of futures contract. Authorities say he guaranteed returns of 96 per cent over two years.