NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

The 'demonic' teen game overtaking the Internet

By Caitlin Dewey
Washington Post·
27 May, 2015 02:25 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

"Charlie Charlie," a game/Internet urban legend of sudden and inexplicable popularity, surged to the top of the global social media charts this weekend.

"Charlie Charlie," a game/Internet urban legend of sudden and inexplicable popularity, surged to the top of the global social media charts this weekend.

If you are one of those crotchety people who believe the kids these days are somehow less inspired than generations before, then I come bearing new evidence: Even their superstitions are lamer than ours!

"Charlie Charlie," a game/Internet urban legend of sudden and inexplicable popularity, surged to the top of the global social media charts this weekend after kicking around on the Spanish-language Internet for much of eternity. As of this writing, #CharlieCharlieChallenge has been tweeted more than 1.6 million times. More people are Googling "Charlie Charlie" than virtually any other news event.

Read also:
• Snapchat's controversial emoji update: an explainer for the old and/or confused
• How to see everything you've ever Googled

What's all this about?! Below, our no-nonsense explainer for the old/unimpressed.

How do you play Charlie Charlie?

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Simple! You could, if you wanted, even do it at your desk.

Step 1: Open your Vine and get the camera rolling. (If you don't have Vine, you ARE too old for this.) Step 2: Draw an X on a piece of paper. Step 3: Label two of the resulting quadrants "no," and the other two "yes." Step 4: Place two overlapping pencils on each axis of your grid, crossing them in the middle. Step 5: Say "Charlie, Charlie, are you there?" and ask a question. (i.e., "is one of my friends going to die soon," "will I go to prom next May." ) Step 6: Scream, probably.

Where did this come from?

Advertisement
Advertise with NZME.

While it's hard to pin down an exact country of origin, Charlie Charlie (also spelled Charly Charly) has a long history as a schoolyard game in the Spanish-speaking world. According to one seven-year-old Yahoo! Respuestas thread - that's Yahoo Answers to you - kids have played a version of the "classic game" in Spain for generations.

Traditionally, this version with the crossed pencils was called the "Juego de la Lapicera" - a term that still turns up lots of creepy stuff on Google - and "Charlie Charlie" was a distinct game, played with coloured pencils. At some point in their Internet and playground travels, the two games seem to have merged. In either case, both have always had demonic or supernatural connotations; one site calls Lapicera "the poor man's Ouija board."

Why is it popular again right now?

It's always hard to say exactly why these things trend, but the latest bubble seems to have begun in late April in the Dominican province of Hato Mayor, when a local TV news station broadcast a very alarmist (and unintentionally funny) report about the "Satanic" game overtaking local schools.

Discover more

Business

Online dating's age wars

08 Apr 12:00 AM
Business

An emoji? What's an emoji?

08 Apr 10:32 PM
Lifestyle

Weird new Instagram trend

16 May 02:30 AM
Lifestyle

Can you solve this puzzle?

12 Jun 01:20 AM

From there, social media users in the Dominican Republic began tweeting, Instagramming and Vining about the game; by mid-May, the phrase "Charlie Charlie" was trending on Dominican Twitter, an easy jump away from the rest of Spanish-language Web.

Meanwhile, over the weekend, a 17-year-old girl in central Georgia Instagrammed her game and slapped it with the hashtag #CharlieCharlieChallenge. That hashtag was, apparently, all the kids needed: It's been tweeted 1.6 million times since then.

Who is Charlie, anyway?

Per various corners of the Spanish-speaking Internet: a child who committed suicide, the victim of a fatal car accident, or a pagan Mexican deity who now convenes with the Christian devil. The Mexican deity bit, at least, is demonstrably untrue.

"There's no demon called 'Charlie' in Mexico," said Maria Elena Navez of BBC Mundo.

Is this as dangerous as some of the other viral teen challenges going around?

Advertisement
Advertise with NZME.

Given that no one's setting themselves on fire, inhaling a caustic substance or deforming their lips, Charlie Charlie looks ... pretty harmless.

That said, according to popular legend, Charlie haunts players who fail to say goodbye before they close out of the game. And there are, predictably, a whole lot of people who don't love the kids-summoning-demons thing.

Why should I care? (Should I even care?!)

I mean, you should definitely care if you're seeking supernatural answers to your life questions. (Excepting questions about love, death and money, which - per certain versions of the legend - Charlie will not answer.)

Even if that doesn't exactly describe you, though, Charlie makes a killer case study in virality and how things move in and out of languages and cultures online. You'll notice, for instance, a lot of players and reporters talking about the game as if it were new, when it's actually - and more interestingly, I think - an old game that has just recently crossed the language divide.

This is also, pretty notably, yet another example of the power of the teenage Internet. Write off their little games as silly, sure - but we never trended "Bloody Mary" or "Ouija board."

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Business

Dame Theresa Gattung sells premium matchmaking business

21 Jun 11:40 PM
Premium
Media Insider

David Seymour v John Campbell: Act leader turns camera on broadcaster

21 Jun 09:33 PM
Premium
Opinion

Liam Dann: The upside to this painfully slow economic recovery

21 Jun 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Dame Theresa Gattung sells premium matchmaking business

Dame Theresa Gattung sells premium matchmaking business

21 Jun 11:40 PM

Gattung launched the service in February 2024, which charges members up to $4995 a year.

Premium
David Seymour v John Campbell: Act leader turns camera on broadcaster

David Seymour v John Campbell: Act leader turns camera on broadcaster

21 Jun 09:33 PM
Premium
Liam Dann: The upside to this painfully slow economic recovery

Liam Dann: The upside to this painfully slow economic recovery

21 Jun 05:00 PM
Premium
Nadine Higgins: Alternative ways to get on the property ladder

Nadine Higgins: Alternative ways to get on the property ladder

21 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP