Musk is a masterful marketer, and the red ink may not stem investors' excitement. The company's shares jumped 2 per cent to $341.01 in early afternoon trading after SpaceX successfully launched its Falcon Heavy rocket on Tuesday with Musk's cherry red Roadster as its cargo.
The convertible, with a dummy in a space suit at its wheel, is now heading toward an asteroid belt between Mars and Jupiter. Tesla's shares are also in the stratosphere, up 8 per cent from the start of this year.
While Tesla's true believers love these stunts, some analysts are questioning whether Musk should be spending more time fixing Tesla's woes. Clement Thibault, a senior analyst with the web site Investing.com, grumbled about Musk's recent fundraising efforts for The Boring Co., his new tunnel-drilling company.
"He appears to be more eager to sell hats and flamethrowers rather than meeting previously stated production targets for Tesla vehicles," Thibault wrote in a note to investors.
Here are some topics Tesla will likely address Wednesday:
Shifting targets
Tesla delivered 101,312 Model S sedans and Model X SUVs last year, up 33 per cent over 2016 and ahead of its targets, according to preliminary figures released last month. But it fell woefully short on the Model 3, which went into production in July. Tesla made just 2,425 Model 3s in the fourth quarter, and has pushed back production targets multiple times.
Musk said last month that Tesla wants to be making 10,000 Model 3s per month by the end of the first quarter and 20,000 per month by the end of the second quarter.
Barclay's analyst Brian Johnson expects those targets to remain on track, but said Tesla may give more guidance on when it will reach production of 40,000 models per month.
At one point, Tesla had 500,000 people on a waiting list for the Model 3, but it's not clear if all of them are continuing to wait.
CEO pay
This will be Musk's first earning call since last month's announcement of a proposed all-or-nothing pay package for him.
The package requires Tesla, which is worth a little less than US$60b now, to grow in US$50b leaps to a staggering US$650b market capitalisation over the next decade. If Tesla doesn't meet those goals, Musk won't get paid.
If it does, the package could vault him into the ranks of the world's richest people. The proposal must still be approved by Tesla's shareholders, who are scheduled to vote in late March.
Cash burn
Tesla has lofty targets, including building a plant in China and launching a small SUV in 2020. It's also on the hook to build charging stations for its network of semi trucks.
All that costs money, which Tesla is burning through at a fast clip. Tesla had a cash balance of US$3.5b at the beginning of the fourth quarter, and it expected to spend US$1b during the quarter. Johnson forecasts a US$1.3b decline in cash this year.
Investors will want to know what Tesla is doing to stem that flow and whether the company will try to raise additional funds this year.
- AP
