NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Business

Tariffs: Why Costco is the only big retailer to challenge Donald Trump on tariff refunds

Jaclyn Peiser
Washington Post·
7 Dec, 2025 09:14 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Costco sued the Trump Administration for a refund on tariffs, becoming the first major retailer to do so. Photo / Getty Images

Costco sued the Trump Administration for a refund on tariffs, becoming the first major retailer to do so. Photo / Getty Images

For almost a year, most of the largest US retailers have spoken openly about the impact tariffs are having on their margins as they justify price increases for customers. Executives have addressed the issue on earnings calls, in TV interviews and on stage at conferences.

But only one has made its dissent known in court: Costco.

The warehouse club became the largest company – and the first major retailer – to sue President Donald Trumps’s administration last week, seeking a full refund for the levies it has paid this year. The Supreme Court heard arguments in November on whether Trump has the legal authority to impose tariffs on goods from nearly all countries and it is expected to rule in the coming weeks or months. If it rejects the administration’s case that tariffs are justified as an emergency, the companies could be entitled to hefty refunds.

While some analysts point to Costco’s lawsuit as a smart business decision to ensure it gets its money back, others note the chain is uniquely positioned to weather any backlash from Washington regardless. And that’s what’s setting it apart from retailers that are reluctant to make waves with the administration.

“They’re not alone in being impacted by tariffs,” Michael Baker, a retail analyst at D.A. Davidson, said. “But Costco has the size and the clout with consumers, suppliers – and really everyone within the retail ecosystem – to potentially take action that won’t be viewed favourably by the administration.”

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Costco didn’t respond to a request for comment.

The Issaquah, Washington-based retailer has a track record of not yielding to the administration. Earlier this year, Costco was one of the few holdouts in the industry to maintain its diversity, equity and inclusion (DEI) initiatives.

While the grassroots efforts to boycott Target for ending its DEI programmes led to weakening foot traffic and diminished financial outlooks for consecutive quarters, Costco saw a boost. Net sales for the 2025 fiscal year (which ended on August 31) increased 8% over 2024 to US$269.9 billion ($467.7b). Net sales for November were also up 8.1% over last year, reaching US$23.6b, the company reported last week. Costco releases its first-quarter earnings this week.

Advertisement
Advertise with NZME.

“Unlike all the other major retailers, [Costco] pushed back and said: ‘No, we believe that diversity, inclusivity and inclusion are important tenets of our brand’ and they won because of that,” Glenn McMahon, a former global retail executive and now founder of McMahon Advisory Consultants, said.

Costco, which filed suit in the Court of International Trade, joins the dozens of businesses that are also suing the US Customs and Border Protection service for refunds before the Supreme Court decision – including canned foods maker Bumble Bee, motorcycle manufacturer Kawasaki, beauty conglomerate Revlon and Ray-Ban parent EssilorLuxottica. All want legal assurances that they will be paid if the Supreme Court rules Trump’s tariffs are unlawful.

Costco filed its case before a December 15 deadline, when customs officials will “liquidate” the company’s tariff payments. Costco had requested an extension, but it was denied. About a third of Costco’s sales are imported goods, with two-thirds being non-food, Chief Financial Officer Gary Millerchip said in a May earnings call.

When the Supreme Court heard arguments last month, it took up the question of whether Trump can legally impose levies under the International Emergency Economic Powers Act, a 1977 law that has traditionally been used to sanction countries. The law does not mention tariffs and justices signalled during arguments they may strike down or restrict Trump’s defining economic policy.

But Trump continues to defend the tariffs, calling them an essential tool to reduce an annual US trade deficit that he declared a “national emergency” in April.

Cost of business

Even if the administration loses, Customs and Border Protection will probably stall in paying the tariff rebate, Marc Busch, a trade law and policy scholar at Georgetown’s School of Foreign Service, said.

“I have a sneaking suspicion that whoever is advising Costco said: ‘It’s going to be a political quagmire, even if the Supreme Court says they’re illegal, so let’s go to the Court of International Trade just to protect ourselves’,” he said.

Under that logic, the retailer’s move to ensure its refund is a smart business decision, Neil Saunders, a managing director at retail analytics firm GlobalData, said. It will have legal recourse to recoup its payments, which would be “a great boon to the bottom line”, he said.

“I don’t think it’s really about Costco trying to be a stalking horse here and trying to reverse the tariffs,” Saunders added. “It is significant what they have done, but I think, for them, it’s just part of the cost of doing business.”

But Costco also has a degree of independence that not all retailers have, in part because of its cult following, Saunders said. As of the end of August, the company had more than 145 million members globally, a 6% year-over-year increase, and a 92.3% renewal rate in the United States.

Advertisement
Advertise with NZME.

“It’s Retail 101: they’re true to their customer, they’re adamant about maintaining value and price and experience for their members,” McMahon said. “And they do a better job than anybody else.”

Customers are addicted to the retailer’s “terrific merchandising” that provides a “wow factor”, Baker said, and it drives loyalty.

“It’s the idea that you walk into a Costco store and you have a general idea of what you’re looking to shop for on any given trip,” he said. “But as you walk the aisles, you start seeing things that you didn’t know you needed but now can’t live without.”

To weather the tariffs, the retailer employed tactics similar to those of its peers, such as putting pressure on suppliers to lower costs, diversifying manufacturing to lower-tariff countries and selecting where to hike prices strategically.

For example, Costco has lowered prices on tariffed items that are especially important to members – such as bananas and other fresh fruits – while raising them in categories where consumers would be willing to pay a few dollars more, such as flowers and other discretionary items, executives noted in earnings calls.

The strategy hasn’t deterred consumers. Same-store traffic in the US was up 3% in November over last year.

Advertisement
Advertise with NZME.

Furthermore, Costco has benefited from offering bargains in an inflationary environment. Customers are more value-driven now and the business model of bulk buying is made for these economic conditions, analysts said.

The company also got a boost during the pandemic, drawing in higher-income consumers as shoppers battled to get their hands on staples like toilet paper and baby formula, McMahon noted.

“They got hooked,” he said.

Costco’s stock price has surged 140% in the past five years.

– Andrew Jeong contributed to this report.

Sign up to Herald Premium Editor’s Picks, delivered straight to your inbox every Friday. Editor-in-Chief Murray Kirkness picks the week’s best features, interviews and investigations. Sign up for Herald Premium here.

Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Business

Premium
Shares

Market close: NZX sharemarket flat at up 0.02%

08 Dec 05:12 AM
Retail

The final Countdown: Woolworths rebrand complete as last store makes switch

08 Dec 04:41 AM
Premium
Opinion

Richard Harman: Tense year ahead as tight Budget, health costs and climate targets collide

08 Dec 04:00 AM

Sponsored

The real numbers on rentals: low growth, weak cashflow, modest returns

07 Dec 11:00 PM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Market close: NZX sharemarket flat at up 0.02%
Shares

Market close: NZX sharemarket flat at up 0.02%

The S&P/NZX 50 Index closed at 13,486.32, up 2.3 points or 0.02%.

08 Dec 05:12 AM
The final Countdown: Woolworths rebrand complete as last store makes switch
Retail

The final Countdown: Woolworths rebrand complete as last store makes switch

08 Dec 04:41 AM
Premium
Premium
Richard Harman: Tense year ahead as tight Budget, health costs and climate targets collide
Opinion

Richard Harman: Tense year ahead as tight Budget, health costs and climate targets collide

08 Dec 04:00 AM


The real numbers on rentals: low growth, weak cashflow, modest returns
Sponsored

The real numbers on rentals: low growth, weak cashflow, modest returns

07 Dec 11:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP