Costco didn’t respond to a request for comment.
The Issaquah, Washington-based retailer has a track record of not yielding to the administration. Earlier this year, Costco was one of the few holdouts in the industry to maintain its diversity, equity and inclusion (DEI) initiatives.
While the grassroots efforts to boycott Target for ending its DEI programmes led to weakening foot traffic and diminished financial outlooks for consecutive quarters, Costco saw a boost. Net sales for the 2025 fiscal year (which ended on August 31) increased 8% over 2024 to US$269.9 billion ($467.7b). Net sales for November were also up 8.1% over last year, reaching US$23.6b, the company reported last week. Costco releases its first-quarter earnings this week.
“Unlike all the other major retailers, [Costco] pushed back and said: ‘No, we believe that diversity, inclusivity and inclusion are important tenets of our brand’ and they won because of that,” Glenn McMahon, a former global retail executive and now founder of McMahon Advisory Consultants, said.
Costco, which filed suit in the Court of International Trade, joins the dozens of businesses that are also suing the US Customs and Border Protection service for refunds before the Supreme Court decision – including canned foods maker Bumble Bee, motorcycle manufacturer Kawasaki, beauty conglomerate Revlon and Ray-Ban parent EssilorLuxottica. All want legal assurances that they will be paid if the Supreme Court rules Trump’s tariffs are unlawful.
Costco filed its case before a December 15 deadline, when customs officials will “liquidate” the company’s tariff payments. Costco had requested an extension, but it was denied. About a third of Costco’s sales are imported goods, with two-thirds being non-food, Chief Financial Officer Gary Millerchip said in a May earnings call.
When the Supreme Court heard arguments last month, it took up the question of whether Trump can legally impose levies under the International Emergency Economic Powers Act, a 1977 law that has traditionally been used to sanction countries. The law does not mention tariffs and justices signalled during arguments they may strike down or restrict Trump’s defining economic policy.
But Trump continues to defend the tariffs, calling them an essential tool to reduce an annual US trade deficit that he declared a “national emergency” in April.
Cost of business
Even if the administration loses, Customs and Border Protection will probably stall in paying the tariff rebate, Marc Busch, a trade law and policy scholar at Georgetown’s School of Foreign Service, said.
“I have a sneaking suspicion that whoever is advising Costco said: ‘It’s going to be a political quagmire, even if the Supreme Court says they’re illegal, so let’s go to the Court of International Trade just to protect ourselves’,” he said.
Under that logic, the retailer’s move to ensure its refund is a smart business decision, Neil Saunders, a managing director at retail analytics firm GlobalData, said. It will have legal recourse to recoup its payments, which would be “a great boon to the bottom line”, he said.
“I don’t think it’s really about Costco trying to be a stalking horse here and trying to reverse the tariffs,” Saunders added. “It is significant what they have done, but I think, for them, it’s just part of the cost of doing business.”
But Costco also has a degree of independence that not all retailers have, in part because of its cult following, Saunders said. As of the end of August, the company had more than 145 million members globally, a 6% year-over-year increase, and a 92.3% renewal rate in the United States.
“It’s Retail 101: they’re true to their customer, they’re adamant about maintaining value and price and experience for their members,” McMahon said. “And they do a better job than anybody else.”
Customers are addicted to the retailer’s “terrific merchandising” that provides a “wow factor”, Baker said, and it drives loyalty.
“It’s the idea that you walk into a Costco store and you have a general idea of what you’re looking to shop for on any given trip,” he said. “But as you walk the aisles, you start seeing things that you didn’t know you needed but now can’t live without.”
To weather the tariffs, the retailer employed tactics similar to those of its peers, such as putting pressure on suppliers to lower costs, diversifying manufacturing to lower-tariff countries and selecting where to hike prices strategically.
For example, Costco has lowered prices on tariffed items that are especially important to members – such as bananas and other fresh fruits – while raising them in categories where consumers would be willing to pay a few dollars more, such as flowers and other discretionary items, executives noted in earnings calls.
The strategy hasn’t deterred consumers. Same-store traffic in the US was up 3% in November over last year.
Furthermore, Costco has benefited from offering bargains in an inflationary environment. Customers are more value-driven now and the business model of bulk buying is made for these economic conditions, analysts said.
The company also got a boost during the pandemic, drawing in higher-income consumers as shoppers battled to get their hands on staples like toilet paper and baby formula, McMahon noted.
“They got hooked,” he said.
Costco’s stock price has surged 140% in the past five years.
– Andrew Jeong contributed to this report.
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