Sales of Swiss Army Knives have fallen since 9/11. Photo / Reuters
Sales of Swiss Army Knives have fallen since 9/11. Photo / Reuters
KEY POINTS:
The Swiss Army Knife - the do-it-all penknife that for years has been a must-have accessory for practical travellers and a necessity for recruits to Switzerland's militia army - is facing a double challenge.
Sales fell after September 11, 2001 when airlines banned knives on board, and thearmy will decide next year whether to put to international tender its contract to make them, opening the door to non-Swiss manufacture of the product.
The Swiss companies Victorinox and Wenger are currently the only ones with the right to call their products Swiss Army Knives. They joined forces two years ago when Victorinox, founded in 1884, took over Wenger, and are forging ahead to try to grow the business and keep it Swiss.
Models equipped with laser pointers and flash memory drives for business people, and a Cybertool for techies, are among the range now on offer alongside traditional versions.
Workers at the Victorinox factory in Ibach, near Schwyz, produce 28,000 Swiss Army Knives a day, many hand-assembled. In addition, the factory's almost 1000 workers turn out 32,000 other tools and 60,000 kitchen and butchers' knives. The firm also sells a range of branded products including luggage, clothing and perfumes, each bearing the Swiss white-cross-on-a-red-background flag.
Although the army contract's value - around 1 million Swiss francs ($1.14) - is a drop in the ocean for Victorinox, which had sales of 465 million Swiss francs in 2006, it is symbolically important.
"Clearly all of our workers are keen to win this contract," said a spokesman. "It is important emotionally that we can keep production in Switzerland."
