"Given our technology advantage in this space we are looking to accelerate with the aim of building a substantial New Zealand-based technology company that can become the Uber of the translation industry," he said, referring to the transport app that is shaking up traditional taxi businesses.
He said Straker's annual revenue was tracking at $10 million, on a run-rate basis, while it was breaking even at the bottom line despite its focus on growth.
Straker, who founded the company in 1999, focused on building tools for managing multilingual websites, but in 2011 moved into direct translation services.
The company employs 50 staff, with its two main production centres based in Barcelona, Spain, and Auckland. About 45 per cent of revenue is earned in the United States, while Europe is the firm's second-biggest market.
Straker Translations
• Founded in 1999.
• Provides translation services through a cloud-based software platform.