NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Small Business

Success: Homegrown system, worldwide reach

NZ Herald
31 Jul, 2011 09:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Having developed his system, Ted Jordan is now keen to expand. Photo / Dean Purcell

Having developed his system, Ted Jordan is now keen to expand. Photo / Dean Purcell

Opinion by

Business software developed in NZ attracts growing interest in the US.

Such is the globalised nature of doing business today that a Kiwi company can provide software to a US law firm acting for Mexican migrants, whose paperwork is processed in the Philippines.

Auckland-based ActionStep software is used by Texas firm Jack Stern Law, which specialises in representing Mexicans accused of illegally entering the US, says ActionStep chief executive Ted Jordan.

Because public defence law is not well-paid, Stern was keen to cut costs by outsourcing the processing of legal paperwork to a team of paralegals in the Philippines.

ActionStep, a cloud computing provider, supplied the software and system that allows the law firm to conduct business 24/7 across the globe, via the internet.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

When alleged illegal migrants are picked up, Stern's team can enter the relevant information into its system and the team in the Philippines can process the paperwork overnight, ready for a court hearing the next day.

Even the deal to buy Jordan's software was internet based, as he and Stern negotiated face-to-face on Skype. The Stern data is stored at ActionStep's North Carolina facility. It has another data centre in London and two in New Zealand.

"It was an ideal business for our platform," Jordan says.

"All you need is a web browser and an internet connection."

The South African-born entrepreneur has 20 years' experience in the technology business and, despite senior executive roles at US software solution firms UCS, Mosaic Software and DemandStar.com, he always kept his hand in, in terms of software design and systems analysis.

Those skills proved handy when he moved to New Zealand with his wife and children in 2002 for the usual family reasons. New York, to his mind, wasn't the best place to raise kids.

Discover more

Opinion

Success: Little gadget aiming for a big market

20 Mar 08:30 PM
Opinion

Success: Social media help reach the world

22 May 09:30 PM
Opinion

Success: Software helps business stay in touch

03 Jul 09:30 PM
Opinion

Success: Electronic warden watches carparks

24 Jul 09:30 PM

He set to work writing software for small-to-medium size (SME) businesses, companies that often cannot afford the type of integrated technology used by larger operations.

"I was able to write the first version of the product by myself," he recalls. All the applications - accounting, contract management, sales, debtor management, marketing and others - are unified in a single application.

Advertisement
Advertise with NZME.

"At its most basic, it's a complete business system that runs in the cloud and has all the software that you need for business," Jordan explains.

Immediate savings can be achieved by ditching all the unnecessary hardware and the complexity of running multiple systems. All the information is in one place and there's no double data entry, a small thing but a big problem for the SME sector.

Jordan developed his system in conjunction with his client base, adding additional capability as his business grew.

"It's only recently that we've got to the point that we say that this software is complete and we can now take it to the market at large," he says.

As a consequence, Jordan has been able to keep ActionStep's development costs relatively low.

He now has more than 100 customers, mostly in New Zealand and a few in Australia, a British client, Jack Stern in the US and one each in South Korea and China.

Advertisement
Advertise with NZME.

There is a lot of unsolicited interest from the US, largely driven by a project conducted by a university, the UCLA Anderson School of Management.

The school selects businesses around the world for its postgraduate students to visit, to conduct real-world analysis, prepare an "investment grade business plan" and an investor report.

ActionStep got five post-grad students, who conducted more than 120 one-on-one interviews with clients, client prospects and competitors.

Some companies are damned as sub-investment grade in their final report, Jordan says, but "in our case the report was very favourable".

It found that ActionStep had a significant competitive advantage compared with its peers.

ActionStep would be profitable within two years of establishing a base in the US and would record revenue of more than US$50 million and earnings before interest and tax of under US$20 million within five years.

Advertisement
Advertise with NZME.

"That's now been validated by interest out of the US," says Jordan, who now possesses a detailed strategy and programme for entering the US market.

The total exercise cost him about US$12,000, he says, with more than a hint of incredulity at his good fortune.

Having kept a tight rein on the company's expansion while still in "builder phase", Jordan is champing at the bit to expand in the US, New Zealand and Australia.

"We're going to really capitalise in the next 12 months," he says.

Additional funding, whether by private equity or public offering, remains an option but "it depends on the appetite of the market".

"My preference," he says, "is to keep it as a Kiwi-owned company."

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Small Business

Premium
Business|small business

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM
Premium
Small Business

Small Business: Weaving culture and quality with Nodi Rugs

15 Jun 05:00 PM
Premium
Media and marketing

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Small Business

Premium
Controversial Kiwi start-up, once worth $38m, folds in New York

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM

It says it's collateral damage in the city's war on Airbnb and will try again elsewhere.

Premium
Small Business: Weaving culture and quality with Nodi Rugs

Small Business: Weaving culture and quality with Nodi Rugs

15 Jun 05:00 PM
Premium
‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Premium
Small Business Q&A with Willy Benson of PortaSkip

Small Business Q&A with Willy Benson of PortaSkip

Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP