NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Small Business

Steve Waite: GST for online sales? My response

Herald online
12 Dec, 2013 09:08 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Anyone can see that retailing has to evolve in line with technology but our tax systems are helping speed Main Street's demise before it has time to evolve, says Steve Waite partner at accounting firm BDO.

Anyone can see that retailing has to evolve in line with technology but our tax systems are helping speed Main Street's demise before it has time to evolve, says Steve Waite partner at accounting firm BDO.

Opinion
Partner at BDO, Steve Waite, reacts to the unexpected response from his original post which called for improved taxation of online retailers

My column proposing how GST might easily be imposed on goods purchased online and the fairness in doing so certainly struck a nerve or two - 380 nerves at the time of writing this response!

I suppose it was always going to be a 'big ask' for the online community to agree that GST should apply to the goods they purchase online from overseas.

In addition to the online comments, I received numerous emails and even had a call this morning from a New Zealand online retailer now based in the UK.

I value diversity but, judging by the comments lodged, there seem to be a few messages from my article that have been misunderstood. Rather than reply to each one I'll try to restate the main points here.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Steve Waite: Saving shops from tax free online shopping

Firstly, there is no way that I wish to roll back the clock. I fully embrace the cost savings and increased variety available online. I am no Luddite as one reader suggested. The thrust of my article was that new technologies require new responses. Modern information technology, including the banking system must be a part of that response.

Secondly, I am not arguing as another reader suggested that our retailers should be subsidised. In imposing GST at the border I am merely seeking to take away an unfair advantage enjoyed by overseas online retailers. I suggested a rate of 20 per cent (rather than 15 per cent) as those items crossing our borders direct to consumers under my proposals will still escape various duties and charges imposed on goods imported by NZ retailers.

Taxation is supposed to be equitable, transparent and neutral between delivery channels. I suggest the current system meets none of these objectives and the blame can be laid on "old world thinking" being applied to the "brave new world". A long awaited IRD Task Force is due to consider this issue next year.

Thirdly, as one more sympathetic reader did point out taxation is simply how "we", via the Government, pay for the public goods that "we", as citizens of this wonderful country, enjoy. Things like health care, education, roading and welfare. It is currently estimated that the volume of these goods being imported from on-line retailers is more than $1 billion dollars per year. The GST not being collected is somewhere around $150 to $200 million dollars every year. It seems clear to everyone that these numbers are only going to increase. That is $200 million that has to be raised from some other taxpayers in some other way in order to pay for our lifestyles. That doesn't seem fair.

Fourthly, the online community seems to have this impression that retailers are making huge profits. While I personally act for only a few retailers as part of BDO, the largest accounting network in New Zealand focused on the mid-market, BDO is acutely aware of the financial challenges facing the industry.

Benchmarking from the University of Waikato shows that the average net margins achieved by even the best operators are typically around 14 per cent with median businesses achieving only 8 per cent of sales. The retailers listed on the NZX net margins average only 6.5 per cent. In simple terms, to try to compete on price with an equivalent business that is able to avoid charging 15per cent GST to their customers would decimate all those retailers' businesses.

Discover more

Retail

Consumer confidence in festive mood

13 Dec 04:30 PM
Business

Online spending threatens tax base

29 Jan 01:40 AM
Tax

Amazon starts collecting Florida sales tax

02 May 01:45 AM

As recently as yesterday, Hallenstein Glassons announced a profit warning after profits for the 6 months to February were 23 per cent lower than the previous year - attributed in part to the impact of on-line sales from overseas retailers.

Fifthly, GST is a tax on consumption. I can certainly remember the evil effects that tax rates on income of 60% and more had on this country. How willing were we to work that extra hour or two when almost two-thirds was going in tax and only one third going in our back pocket. Not a good thing! A broad based, "simple" GST has helped fix that.

Advertisement
Advertise with NZME.

Finally I often find people's comments on various online articles ... well ... challenging.

Life seems hard and their problems so overwhelming that they come across as somehow dis-empowered. Can I leave you with a story for Christmas?

A father took his young daughter for a walk along the beach. They came upon thousands of starfish lying stranded on the hot sand. The little girl immediately picked up a starfish, ran down to the sea and threw the starfish into the waves before returning for another.

Her Dad said "Sweetheart there are thousands of starfish dying on the beach, you won't make any difference".

The little girl said "Daddy, I made a difference to that starfish".

Merry Christmas everybody and a prosperous 2014!

Advertisement
Advertise with NZME.

Debate on this article is now closed.

Save

    Share this article

Latest from Small Business

Premium
Small Business

Small Business: Weaving culture and quality with Nodi Rugs

15 Jun 05:00 PM
Premium
Media and marketing

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Premium
Small Business

Small Business Q&A with Willy Benson of PortaSkip

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Small Business

Premium
Small Business: Weaving culture and quality with Nodi Rugs

Small Business: Weaving culture and quality with Nodi Rugs

15 Jun 05:00 PM

Olivia Moon talks to Tom Raynel about her hand-woven rug business Nodi.

Premium
‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Premium
Small Business Q&A with Willy Benson of PortaSkip

Small Business Q&A with Willy Benson of PortaSkip

Premium
On The Up: Former Olympic swimmer dives into business with waste venture

On The Up: Former Olympic swimmer dives into business with waste venture

08 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP