New Zealand's 230,000 home businesses were celebrated and brought together this week at the fourth annual National Home Business Week.
Home Business New Zealand managing director Heather Douglas said few people realised more than two-thirds of small businesses were home based.
"Their small size means they are vulnerable to market forces, personal
circumstances or competitive moves by larger businesses - however, they are also agile, entrepreneurial, courageous, determined and extremely resilient," she said.
The objective of Home Business Week is to encourage such businesses to overcome these specific challenges such as invisibility and isolation by providing opportunities to network and upskill.
It also aimed to raise the profile of the sector and to celebrate the entrepreneurship of its members.
Businesses such as Navman, Pumpkin Patch, Les Floralies and Resene are among the large companies that started as home businesses in a spare room or garage.
