More than 2000 business people meet today for a "masterclass on enthusiasm and learning" at the annual Thrive New Zealand business conference at Auckland's Aotea Centre.
The event, begun in 2002 with just 290 people, has taken on a greater national focus this year with a name change
from Thrive Auckland.
Mauro Barsi, conference and sponsorship manager for the Employers and Manufacturers' Association, which organises the event, said although separate Thrive events would continue to be held in Wellington and Christchurch, the Auckland one had reached a stage where it could attract an international speaker and have more of a national focus.
"It has the economy and scale that allows us to bring in someone internationally." Barsi had hoped to convince Australian comedian and chat show host Rove McManus but McManus was unable to make it. Local stars Robyn Malcolm and Oscar Kightley will MC instead.
This year's line-up includes Fonterra chief executive Andrew Ferrier, National Party leader John Key, Kiwibank chief executive Sam Knowles, Coca Cola Amatil New Zealand managing director George Adams and 42 Below marketing manager and former Black Cap Dion Nash.
Barsi said the one-day event was aimed at motivating people while giving them an opportunity to learn more about growing their business.
"It's really about motivation, inspiration and innovation. We want to celebrate New Zealand business."
It mainly attracts small and medium business owners although many top corporates also send staff.
Barsi said that in recent years he had noticed bigger businesses buying blocks of tickets to give to suppliers and customers as rewards.
While numbers are expected to be slightly down this year - yesterday Thrive had yet to sell out - Barsi said it remained an attractive event because of its low entry cost.
"We are in a very unique situation with Thrive. We don't make any money out of it - we have the costs put together then get the sponsors on board and the ticket price is what is left of the balance."
