Ecostore makes breakthrough in Australia

An environmentally-friendly New Zealand product will soon be seen on supermarket shelves across the Tasman.

Made for the ecology-conscious consumer, 'ecostore' laundry powder has gained a foothold in Australia's largest supermarket chain, Woolworths.

ecostore founder Malcolm Rands says the debut into the Australian market is a significant milestone in the company's 15 year history.

"Our products are plant and mineral based with no nasty synthetic chemicals, which is good news for waterways.

"The Australian market is crying out for sustainable products - efficient, high performing products with strong eco credentials are in demand," says Rands.

ecostore also exports to Korea, Hong Kong, Singapore and the UK.