Brand strategist Brian Richards is the guest speaker at the launch of an events series, e-Nabling Business, on Wednesday.
Organised by the Auckland Chamber of Commerce and jointly sponsored by Microsoft, ASB, B-zone and Hewlett-Packard, the first of the series is a free, half-day seminar designed to help small and medium-sized
companies develop their brands.
The seminar, open to all businesses, will give practical advice to help companies become part of the new economy, in which physical boundaries no longer limit efforts to increase sales and where the ability to add value to a brand is unlimited.
Richards will discuss how companies can make the branding transition to the internet - an area where he says success is in the detail.
The e-Nabling Business seminar will also offer an expo marketing opportunity for technology-based companies to exhibit their products and services.
* For more information or to book for the seminar call the Auckland Chamber of Commerce on (09) 309-6100, or email events@chamber.co.nz
