The Pernod Ricard building in Auckland was sold to European investors. Photo / Supplied
The Pernod Ricard building in Auckland was sold to European investors. Photo / Supplied
A collection of New Zealand farmland, businesses, commercial property, and upmarket homes is being packaged together by Bayleys to present to potential buyers in the UK and Europe in October.
The portfolio will be showcased in a New Zealand property investment roadshow throughout England and Switzerland. In addition to presentationsin Bath, Stoke-on-Trent, York, Huntingdon, London, Manchester and Zurich, the properties will also be profiled at two of the UK's biggest immigration expos in a glossy magazine, Bayleys Global. Bayleys national marketing manager Richard Graham said a sister publication, Bayleys Country Magazine, would also accompany the roadshow.
"Our international approach to marketing real estate is just one aspect of a comprehensive marketing plan," Graham said. "Properties are first offered for sale to the immediate locality, then to the property's wider province or city, and then throughout New Zealand. And, finally, we market the properties to international buyers.
"Our website traffic data records that about 22 per cent of international 'hits' on the Bayleys website come from viewers in the UK. This figure has been growing during the past few years and this is one way we can help satisfy the demand for information on New Zealand properties."
Graham said Bayleys had a good number of properties signed up for the publications and he was expecting strong interest right through to the close of bookings.
Last year, David Bayley, executive director of Bayleys Real Estate, sold one of Auckland CBD's commercial properties, the Pernod Ricard building at 4 Viaduct Harbour Ave, to an offshore investor despite challenges caused by the rising kiwi dollar.
The property, which Bayley marketed with James Chan, was sold on behalf of NZX-listed Goodman Property Trust for $26.6 million and the buyer was a syndicate of European investors making their first investment here. Bayleys Property Services manages the building.
Bayleys and Pernod Ricard (NZ) are anchor tenants in the 6900sq m, six-level office building located on a 2500sq m perpetually renewable leasehold site with the next five-yearly ground rent review in July 2010.
