NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • All Blacks
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Privahini Bradoo: Turning science into a business

Tamsyn Parker
By Tamsyn Parker
Business Editor·NZ Herald·
2 Sep, 2017 12:52 AM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Privahini Bradoo was a winner at this year's Kea World Class New Zealand Awards. Photo / Supplied
Privahini Bradoo was a winner at this year's Kea World Class New Zealand Awards. Photo / Supplied

Privahini Bradoo was a winner at this year's Kea World Class New Zealand Awards. Photo / Supplied

Academic turned entrepreneur to mine globe's electronic waste, reports Tamsyn Parker.

Privahini Bradoo thought she had her career all planned out.

She would become a professor of neuroscience and teach at an Ivy League university.

But part-way through her doctorate at the University of Auckland, she had a serendipitous meeting which changed her life forever and sent her down the track towards becoming an entrepreneur instead.

"I was with a group of people talking about changing they way we did things ... New Zealand had slipped from three to 30 in the OECD rankings in the last 30 years.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"They were talking about good Kiwi ideas and turning them into world class businesses and I thought this was gibberish."

Bradoo says, first, she didn't understand what the OECD meant back then; second, she took a dim view of business as a whole.

"To me, anyone involved in business was a loser and that was the dark side. It definitely didn't fit in with my employment plans."

Advertisement
Advertise with NZME.

But the meeting turned her way of thinking on its head and has driven her ever since.

Born in India, Bradoo moved to Oman with her family following her father's job in the oil industry.

She then moved to New Zealand by herself at the age of 16 to start a degree in biomedical science at the university, before going on to complete her doctorate in neuroscience. During that time she helped to discover a gene involved in helping brain repair.

Bradoo says she chose New Zealand after visiting with her family in 1995, on a trip that was part holiday, part exploration.

Discover more

Property

Boom time for high-end food and beverage

01 Sep 04:55 AM
Property

Westgate town centre development site

01 Sep 06:00 AM
Construction

Companies pass results season test

01 Sep 08:32 PM
Opinion

Travel boom has airlines flying high

01 Sep 08:32 PM

"As a family we considered a number of different places," she says.

But when it came to New Zealand she just "fell in love with it".

While some might consider moving to the other side of the world as a lone teenager to be a confronting experience, Bradoo embraced it.

"It is hard to think of challenges - to me it translated as really exciting opportunities. I loved every bit of my time as an undergrad."

It was after that chance meeting as a PhD student that Bradoo helped found Spark - now called Velocity - a competition designed to encourage entrepreneurship by teaching young people how to turn their ideas and proposals into businesses.

She then went on to co-found Chiasma, to encourage enterprise and networking with industry among the university's biotech students.

Advertisement
Advertise with NZME.

At just 21, Bradoo knew that she, too, wanted to set up her own business.

"I definitely did know I wanted to start something of my own."

After university, she worked for a short stint in Auckland with BCG - the Boston Consulting Group - which helped teach her about structure.

"Having a passion is great but you need structure to develop a business."

But she left after less than a year to take up a Fulbright scholarship at Harvard University, doing an MBA, then worked at Kiwi firm LanzaTech as their US business development manager.

That was where she got her first taste of the clean-technology industry which was taking off in the US. LanzaTech converts waste carbon gases into usable liquids.

Advertisement
Advertise with NZME.

She then moved on to clean-water technology company Microvi.

But it wasn't until she met Bryce Goodman at the Singularity University - a Silicon Valley think tank set up at Nasa's research park - that the seed to form their business BlueOak Resources (formerly called BioMine) was formed in 2011.

Bradoo credits Goodman, a former Mitsubishi Corp rare minerals analyst, as the brainchild for the business, which aims to mine electronic waste for its metals and elements to be re-used in new technology.

"On the one hand you have got the excessive creation of e-waste and on the other a critical shortage of materials that go into making new technology flourish," she says.

According to BlueOak's website, American consumers dispose of 3.2 million tonnes of electronic waste every year and more than 80 per cent of it ends up in the tip.

Globally, just 13 per cent of e-waste undergoes some form of recycling, but a large proportion is dumped in the developing world, including China.

Advertisement
Advertise with NZME.

Guiyu, a city in China, receives 4000 tonnes of e-waste every hour and, according to BlueOak, more than 88 per cent of the population suffer from neurological or physiological disorders.

On the other side of the equation, US$12 billion a year is spent trying to mine ore deposits to fill the needs our growing technology demands.

The company raised an initial $7.5 million from Kleiner Perkins Caufield & Byers and Boston-based Terawatt Ventures.

Then, in 2014, it attracted US$35 million to begin building a refining factory in Arkansas to extract gold, silver and copper from e-waste.

Those investors included the Arkansas Teachers' Retirement Fund, a consortium of undisclosed European and US investors and the Arkansas Development Finance Authority.

Bradoo won't talk about progress, saying the company is at a commercially sensitive phase, but expects to have more to say later in the year.

At just 36 years of age, she has already managed to do what many just dream of, but she still sees herself as a Kiwi through and through.

Advertisement
Advertise with NZME.

"Being a Kiwi is just about who you are."

Bradoo also urges others to follow their dreams into entrepreneurship.

"We always hear about New Zealand being a small country. But the one thing that no census bureau can measure is the size of your dream. Dream big and then dream bigger."

Privahini Bradoo

• Job: Chief executive, BlueOak Resources - an e-waste company based in Silicon Valley
• Born: In India, but grew up in Oman
• Education: Moved to New Zealand when she was 16 and studied at the University of Auckland where she got a Bachelor of Technology degree, majoring in biomedical science, and a PhD in neurogenetics and drug discovery; MBA from Harvard University on Fulbright Scholarship.
• Age: 36
• Last book read: Lessons of History by Will Durant
• Last movie seen: Guardians of the Galaxy
• Last overseas holiday: Barcelona, Spain

Save

    Share this article

Latest from Business

Premium
Property

Property manager fined $3500 for breaching healthy homes standards

22 Jun 03:00 AM
Premium
Opinion

The Ex-Files: I want to revalue our home before a Family Court hearing and have my child give evidence too

22 Jun 12:00 AM
Business

Dame Theresa Gattung sells premium matchmaking business

21 Jun 11:40 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.
Recommended for you
37 players split Lotto Second Division win – where the tickets were sold
New Zealand

37 players split Lotto Second Division win – where the tickets were sold

22 Jun 05:06 AM
'Reflection of whakapapa': Māori baby names reveal cultural trends
New Zealand

'Reflection of whakapapa': Māori baby names reveal cultural trends

22 Jun 04:51 AM
Trump warns Iran against retaliation after US strikes
World

Trump warns Iran against retaliation after US strikes

22 Jun 04:17 AM
Kiwi man charged after cocaine blocks found in suitcase at Sydney Airport
World

Kiwi man charged after cocaine blocks found in suitcase at Sydney Airport

22 Jun 04:16 AM
'Not sure yet' – Penney coy on Crusaders coaching future
Super Rugby

'Not sure yet' – Penney coy on Crusaders coaching future

22 Jun 03:29 AM

Latest from Business

Premium
Property manager fined $3500 for breaching healthy homes standards

Property manager fined $3500 for breaching healthy homes standards

22 Jun 03:00 AM

Quinovic acknowledged the breaches and confirmed exemplary damages were paid.

Premium
The Ex-Files: I want to revalue our home before a Family Court hearing and have my child give evidence too

The Ex-Files: I want to revalue our home before a Family Court hearing and have my child give evidence too

22 Jun 12:00 AM
Dame Theresa Gattung sells premium matchmaking business

Dame Theresa Gattung sells premium matchmaking business

21 Jun 11:40 PM
Premium
David Seymour v John Campbell: Act leader turns camera on broadcaster

David Seymour v John Campbell: Act leader turns camera on broadcaster

21 Jun 09:33 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
All Access. All in one subscription. From $2 per week
Subscribe now

All Access Weekly

From $2 per week
Pay just
$15.75
$2
per week ongoing
Subscribe now
BEST VALUE

All Access Annual

Pay just
$449
$49
per year ongoing
Subscribe now
Learn more
30
TOP
search by queryly Advanced Search