"However it appears the whole industry is experiencing one of the most difficult honey production seasons for many years," he said.
In the first half hour of trading on the NZX, Comvita's shares plunged by $1.06 or 13.5 per cent to $6.77 a share on the back of the news.
The company expects a honey crop of 380 tonnes in the 2017 year, compared to an average harvest of 974 tonnes.
Coulter said Comvita had been preparing for this type of scenario, buying Manuka honey inventory from third party suppliers over the past 18 months, which gives it enough supply to meet demand for the next year.
"The very poor honey production this season reinforces the importance of being successful in our diversification and value add strategies," he said. "This is an active ongoing process about which we expect to release more details over the next few months."
- with BusinessDesk