While the numbers can seem stunning - both for the magnitude of the revenues and the insignificance of the tax paid - it is entirely possible that these multinational companies are operating completely in accordance with the law.
We must remember that all countries have tax sovereignty.
That is they all have the ability to develop and enforce tax laws as they see fit. Countries compete with each other to attract business and investment.
These differences create opportunities for a multinational to establish its operations and "profit shift" to a lower taxing jurisdiction.
Case in point, New Zealand's corporate tax rate of 28 per cent compares to Australia's 30 per cent. Both compare, unfavourably, to the UK's soon to be 17 per cent and Ireland's 12.5 per cent.
Whether you're an individual, small business, large company or an even larger multinational corporation you are absolutely going to search for value for money in everything you do. Companies with operations in multiple jurisdictions will seek to maximise their opportunities to reduce their tax bill.
This is the reality of competitiveness in a global, interconnected marketplace where capital and labour are increasingly free to move around.
There has been a lot of talk about "fairness" in the last fortnight, and demands for new rules to ensure entities pay their 'fair share'. While this seems instinctively right, what is "fair" and what is "legal" is not necessarily the same thing.
Legislation and regulation has always struggled to keep pace with evolving business practices and new technologies. In the late 1800s, John D. Rockefeller led governments and tax officials on a merry chase as his Standard Oil Company broke new ground in trading across state and international boundaries, and in the process becoming one of the first truly multinational corporations.
The chase for Standard Oil gave the world the Sherman Anti-Trust Act and the Bureau of Corporations with powers to inspect the books of companies trading across state lines. Today's global effort to tackle Base Erosion and Profit Shifting (BEPS) has given us the OECD/G20 BEPS project.
Given the global nature of the challenge, it makes sense to work on multilateral solutions.
The OECD estimates as much as 10 per cent of global corporate income tax revenues - up to US$240 billion annually - is lost through BEPS activities. This is a very large number, big enough to focus the minds of the world's finance ministers who would like to have their share in their budgets.
Their effort to re-write international tax rules to address BEPS began in 2009.
It's making real progress.
In November last year they committed to implementing 15 action items for governments to address. Almost 100 jurisdictions, including New Zealand, have joined the OECD's Multilateral Convention on Mutual Administrative Assistance in Tax Matters.
Given the global nature of the challenge, it makes sense to work on multilateral solutions.
Australian and the UK, also part of the multilateral convention, have both unilaterally introduced legislative changes in their own jurisdictions. It will be interesting to see how many other countries respond to budgetary and political pressures and seek to go it alone.
When it comes to transparency, it should be noted that New Zealand has a strong, clean reputation as demonstrated in the consistently high rankings achieved in Transparency International's Corruption Perceptions Index. Rated in the top five this year, and number one in previous years.
As befitting a country committed to disclosure, when it comes to foreign trusts there have been numerous changes to the law around disclosure provisions, anti-money laundering rules and requirements for a shell company to have a New Zealand trustee.
With the independent review lead by John Shewan expected to report by the end of June, we would expect any recommendation for further change would be adopted.
Alex Malley is chief executive of CPA Australia.
