NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Personal Finance

Frances Cook: The important questions to ask before hiring a financial adviser

Frances Cook
By Frances Cook
BusinessDesk Investments Editor·NZ Herald·
24 Mar, 2021 04:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Getting the right financial adviser can take the headache out of your paperwork.

Getting the right financial adviser can take the headache out of your paperwork.

Frances Cook
Opinion by Frances Cook
BusinessDesk Investments Editor
Learn more

OPINION:

One of my favourite songs is Rihanna's "B*tch Better Have My Money".

The pop song is a thumping revenge fantasy after her accountants allegedly ripped her off, charging extreme fees, and giving her poor financial advice that meant she lost millions.

The music video goes even further, taking the term "blood bath" rather literally.

Listen to the Cooking the Books podcast here:

Advertisement
Advertise with NZME.

The lawsuit was eventually settled. I assume the accountants still have their limbs attached, in reality.

You don't have to look far in popular culture to hear warnings of how badly things can go wrong with a financial adviser.

It's a position of huge trust, where you ask someone to guide you in one of the most important areas of your life, where by definition they understand the area better than you do.

Advertisement
Advertise with NZME.

Judging by the emails coming into my inbox, plenty of readers of this column are quite worried about how to choose the right adviser.

It's good, then, that the Financial Markets Authority has just overhauled the rules around financial advisers.

Discover more

Personal Finance

Podcast: What crypto traders expect from government regulators

17 Mar 02:00 AM
Opinion

Frances Cook: Five ways to look better to the bank when applying for a mortgage

10 Mar 04:00 PM
Personal Finance

Podcast: How to clean up your finances so the bank gives you a mortgage

10 Mar 04:22 AM
Personal Finance

Frances Cook: The rise and rise of retail investing

03 Mar 04:00 PM

Advisers now have to come under a licensed provider, and sign up to a professional code of conduct.

They also have to disclose any conflicts of interest, commissions they are paid, and limits on the companies or products they advise on.

This should mean they have to put the interests of their clients first, rather than selling you financial products purely because it gets them the biggest commission.

Robo-advice is also easier, a good change that allows simpler, cheaper advice to be accessed by those of us with simpler needs.

All of this is well and good in theory, but what about making sure you find the right adviser for you, and that they actually stick to these rules?

After all, we don't all have Rihanna's resources to sue the pain away, and issue a public warning to anyone else who might think of crossing us.

Advertisement
Advertise with NZME.

Here are some rules of thumb to help you vet the good ones.

1. Why do you need advice?

There's lots of good, free financial information out there. But there can be times when you want guidance through a specific problem, and information tailored to your situation.

That's when a financial adviser can be useful.

Big life changes like buying a house, starting a family, receiving an inheritance, or getting closer to retirement, can all trigger the need to chat with a financial adviser.

Get clear on what you want them to help you with, then look for someone who specialises in that area.

2. Make sure they're registered

Check that the person you're trusting is a registered adviser, on the Financial Service Providers register

You can also search for specialists in your area, through the Financial Advice NZ website, the professional membership organisation for advisers.

While you're at it, it doesn't hurt to give the company or adviser a quick Google. You'd be amazed what can come up.

3. Meet them before signing up.

Most advisers will offer you a free first meeting, and for very good reason.

The reason you're talking to a financial adviser is to get advice that's specific to your own situation. So this is your chance to talk about your life goals, your values, and the options you're considering.

Ideally, your adviser should understand what makes you tick, and tailor your financial plan to that.

Don't put up with someone who talks down to you, doesn't get your goals, or makes you feel bad for asking questions. Those are signs of a bad fit.

4. Ask questions about how they're paid

Even after the rule change, there are plenty of advisers working on a commission model. That means they can get paid a bonus by a company, if they get you to sign up to their financial products.

The difference now is that they must tell you about it upfront.

Of the investors who charge you instead, they might have a flat fee, an hourly rate, or a percentage of everything you invest through them. If their fees aren't making sense to you, don't be afraid to ask them to walk you through it slowly. You're the customer.

Personally, I would rather pay for an adviser myself, and be sure that they're giving me 100 per cent unbiased advice.

I just don't believe we humans are capable of truly putting our self-interest aside, and not pushing a little harder for a product we make a commission from.

You should also be aware that someone who offers free advice while working for an outlet such as a bank, or KiwiSaver provider, is likely only showing you the options that their company provides.

While I'm sure they can help you choose between their products, there could be something at a different company that would work much better for you.

But that's just me. Decide what you're comfortable with, and make sure you know what you're signing up to.

5. A personal recommendation is worth its weight in gold

Not everyone will have friends or family with a financial adviser, but if you do, take the time to talk to them about it.

Of course, your friend could have different financial goals than you do, so you'll still need to do your homework.

A good question for when you sit down with the financial adviser could be "how have you helped other people in a similar situation to me?"

This column is general information only, and not individual financial advice.

Get all the tips when you listen to the latest Cooking the Books podcast here:

• If you have a money question you'd like answered in the future, come and talk to me about it. I'm on Facebook here, Instagram here and Twitter here.

• Hear more on the Cooking the Books podcast. You can find new episodes in the Herald, or subscribe on iHeartRadio, Apple podcasts app, or Spotify, or wherever you get your podcasts.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Personal Finance

Premium
Opinion

Diana Clement: 'Don't give your financial power away to the man in your life' - how women can take charge of their financial futures

28 Jun 09:00 PM
Premium
Opinion

Mary Holm: Do landlord losses mean rents need to rise?

27 Jun 05:00 PM
KiwiSaver

'It's security': Push for KiwiSaver access to aid young farmers

27 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Personal Finance

Premium
Diana Clement: 'Don't give your financial power away to the man in your life' - how women can take charge of their financial futures

Diana Clement: 'Don't give your financial power away to the man in your life' - how women can take charge of their financial futures

28 Jun 09:00 PM

OPINION: Māori and Pasifika women face lower pay and reduced wealth access.

Premium
Mary Holm: Do landlord losses mean rents need to rise?

Mary Holm: Do landlord losses mean rents need to rise?

27 Jun 05:00 PM
'It's security': Push for KiwiSaver access to aid young farmers

'It's security': Push for KiwiSaver access to aid young farmers

27 Jun 05:00 PM
Entrust dividend: How to get your share of the payout

Entrust dividend: How to get your share of the payout

27 Jun 04:02 AM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP