Cooking the Books podcast: How to take a small business international

Going global is better suited to some businesses than others, and you might need to change tactics in order for it to work. Photo / NZME

Each week, BusinessDesk and the NZ Herald’s Cooking the Books podcast tackle a different money problem. Today, it’s all about expanding your customer base by going international. Hosted by Frances Cook.

This episode is brought to you by BNZ.

When you’re on the hunt for customers, you usually would like as many as possible.

One way to increase those numbers is to increase the size of your hunting ground by taking your business international.

Of course, that is better suited to some businesses than others, and you might need to change tactics in order for it to work.

For the latest podcast, I talked to David Downs, CEO of the New Zealand Story.

For the interview, listen to the podcast here.

• If you have a question about this podcast, or a question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here, Instagram here, and Twitter here.

• Listen to the full interview on the Cooking the Books podcast. You can subscribe on iHeartRadio, Apple Podcasts, or Spotify.