NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Pāua play: Bluff freezing works converted for aquaculture, with thousands of jobs in offing

Chris Keall
By Chris Keall
Technology Editor/Senior Business Writer·NZ Herald·
29 Jul, 2020 05:30 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The owners of the former Ocean Beach freezing works have partnered with Auckland University of Technology to turn its Southland site into a centre for aquaculture. Video / ABRG

A fresh attempt is being made to convert a one-time freezing works in Bluff into a pāua farm.

If it succeeds it could provide a major boost for the region that will soon be hit hard by Rio Tinto's decision to close the Tiwai Point aluminium shelter.

A number of projects have been mooted from the region, from a Tesla gigafactory to a giant cloud computing server farm.

AUT marine biologist Professor Andrea Alfaro. Photo / Supplied
AUT marine biologist Professor Andrea Alfaro. Photo / Supplied
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

However, this effort is already up and under way, with financial backers including Aaron Bhatnagar - an early investor in Pushpay, the NZX tech darling that shot to a billion-dollar valuation, then doubled again within weeks with the onset of Covid.

The owners of the former Ocean Beach freezing works, Bluff Ltd, have partnered with Auckland University of Technology (AUT) on a project to turn its Southland site into a centre of excellence for aquaculture.

The first major step has been to re-establish pāua (abalone) farming at Bluff with science advice, led by AUT marine biologist Professor Andrea Alfaro.

Alfaro is also a director of Bluff Ltd, working with the company's MD Blair Wolfgram (brother-in-law of the aforementioned Bhatnagar).

With more than 500,000 juvenile pāua now growing, the farm is on target to produce its first major harvest in 2023.

Advertisement
Advertise with NZME.

The New Zealand aquaculture industry currently generates $600 million in revenue (largely in exports) per annum, AUT says.

Pāua and the glory

The Government's Aquaculture Strategy released less than 12 months ago, sets an ambitious target of increasing this to $3 billion in revenue by 2035.

Juvenile pāua at the Bluff Ltd farm. Photo / Supplied
Juvenile pāua at the Bluff Ltd farm. Photo / Supplied

Bluff Ltd was founded with a dozen staff. But if the company meets its targets, it will create thousands of jobs.

Juvenile pāua at the Bluff Ltd farm. Photo / Supplied
Juvenile pāua at the Bluff Ltd farm. Photo / Supplied

That would be welcome as the smelter closure looms, but locals will also be aware that a similar effort to convert the 50 hectare site - a pāua farm operated by Southern Marine Farms paua farm - was shut down in 2009 as the Global Financial Crisis saw the price of the shellfish crash.

Discover more

Telecommunications

Spark Sport succeeds where beIN failed

26 Jul 07:34 PM
Business

Inside Story: Sam Morgan's Covid Card, blow-by-blow

25 Jul 01:00 AM
Business

Analyst initiates Pushpay coverage with a true believer's price target

23 Jul 02:24 AM
Business

Space cadets: Rocket Lab launches apprenticeship programme

22 Jul 07:03 PM

Will to pāua

Wolfgram says lack of scale was another contributing factor to the 2009 failure. The new venture is aiming got up yo 200 tonnes of pāua for its first harvest in 2024, and to take a more high-tech approach with its AUT partnership.

Bhatnagar says other aquaculture projects are being planned for the site as well.

The five-year Ocean Beach-AUT collaboration MoU covers education, research projects, staff and student exchange programmes, internships, post-doctoral research fellowships, funding applications, and development of other species such as fin fish, oysters, seaweed and forms of macro and microalgae.

Wolfgram, says more than ever there's a need in New Zealand and Southland for industries such as aquaculture to sustainably grow export earnings and create high-skilled jobs and opportunities.

The Ocean Beach Freezing Works at Bluff in 1955. The nearly-100 year-old business was shuttered in 1996. Photo / National Library
The Ocean Beach Freezing Works at Bluff in 1955. The nearly-100 year-old business was shuttered in 1996. Photo / National Library

"One of the biggest obstacles is having enough trained and skilled people in the workforce. Because we are dealing with sensitive living organisms it's critical our team understand the full life cycle and welfare of the species they are responsible for. We can only authentically achieve this through high-quality, hands-on research and education," he says.

The site in 2019. Photo / Supplied
The site in 2019. Photo / Supplied

"In our opinion, AUT is one of the leading educators in this space, attracting the best in terms of lecturers, industry-partnerships and of course students. We have experienced this firsthand with Andrea being of the world experts in pāua and [AUT senior lecturer] Dr Ali Seyfoddin developing incredible feed delivery technology."

Advertisement
Advertise with NZME.

Ocean Beach has also hired AUT biomedical science graduate, Mogana Mannivannan as a
marine scientist and feed technician.

(From left): Bluff Ltd MD Blair Wolfgram, AUT School of Science deputy head Ali Seyfoddin, AUT Aquaculture Professor Andrea Alfaro, and Bluff Ltd director Dianna Perron. Photo / Supplied
(From left): Bluff Ltd MD Blair Wolfgram, AUT School of Science deputy head Ali Seyfoddin, AUT Aquaculture Professor Andrea Alfaro, and Bluff Ltd director Dianna Perron. Photo / Supplied

Alfaro says virtually every wild fishery species is under pressure or undergoing significant change from acidification of the ocean through global warming. The research conducted at Ocean Beach will help breed resilient shellfish, fish, algae and seaweed and optimise their growth to help ensure a sustainable future.

As well as pāua research in laboratories at its Auckland campus, AUT does research of the wild fishery including most recently in the Chatham Islands (see video above). It has also worked with New Zealand's only other land-based pāua farm, Moana Blue in Northland's Ruakaka.

Save

    Share this article

Latest from Business

Premium
Currency

Kiwi dollar rises 7.5% as US dollar wanes under global shifts

18 Jun 03:59 AM
Premium
Business

Little Island pleaded for lifeline before going into liquidation

18 Jun 01:56 AM
Airlines

Israel to begin bringing back citizens stranded abroad

18 Jun 01:39 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Kiwi dollar rises 7.5% as US dollar wanes under global shifts

Kiwi dollar rises 7.5% as US dollar wanes under global shifts

18 Jun 03:59 AM

Concerns about the US dollar have seen other currencies gain, including the NZ dollar.

Premium
Little Island pleaded for lifeline before going into liquidation

Little Island pleaded for lifeline before going into liquidation

18 Jun 01:56 AM
 Israel to begin bringing back citizens stranded abroad

Israel to begin bringing back citizens stranded abroad

18 Jun 01:39 AM
Premium
Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP