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Home / Business

Opinion: How to turbocharge manufacturing in New Zealand

By Jane Finlayson
NZ Herald·
16 Feb, 2025 04:00 PM5 mins to read

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The EMA says the Government needs to help manufacturers invest in technology. Photo / NZME

The EMA says the Government needs to help manufacturers invest in technology. Photo / NZME

Opinion by Jane Finlayson
Jane Finlayson is Head of Advanced Manufacturing at the Employers and Manufacturers Association.

KEY FACTS:

  • The manufacturing sector has been struggling with high operational costs, increasing global competition, outdated technology, skills shortages and a lack of R&D to drive innovation.
  • Manufacturers could be at risk of losing ground without investment in automation and productivity improvements.
  • The ability to use artificial intelligence (AI) might further boost productivity, allowing manufacturers to predict maintenance needs, optimise supply chains, or design more efficient products.

Economic growth appears to be the focus for 2025 following a tough year of recession and rising unemployment.

But one of the key drivers of national growth, our manufacturing sector, has been struggling with high operational costs, increasing global competition, outdated technology, skills shortages and a lack of R&D to drive innovation.

A key task facing incoming Manufacturing Minister Chris Penk is to assess how the Government can help the sector stay competitive with our global peers.

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For many New Zealand manufacturers, the path forward is clear: investment in technology, particularly software and hardware, is essential.

As we progress deeper into the Fourth Industrial Revolution (Industry 4.0), the convergence of artificial intelligence, cloud connectivity, and real-time data analytics will prove crucial in shifting our manufacturing sector from lagging to leading in the global market.

New Zealand’s manufacturing sector includes some advanced manufacturers, but many small and medium-sized businesses have fallen behind our Asian and European counterparts.

As a result, despite the Government’s aspiration to double the value of exports in the next decade, manufacturers are at risk of losing ground without investment in automation and productivity improvements.

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There was little in Budget 2024 for the manufacturing sector, and the Government’s grim Half-Year Economic and Fiscal Update late last year suggests there is little in the coffers for new spending.

Meanwhile, countries similar in size to New Zealand, such as Singapore, Ireland and Denmark, have offered substantial funding to help their manufacturers with technology uptake.

For New Zealand to stay competitive, the Government will need to follow suit, providing targeted funding and mechanisms to support manufacturers who must embrace technology/Industry 4.0 but currently lack the knowledge and financial means to make the leap.

We hope that, despite the fiscal constraints, the Government will find ways to continue to support productivity growth, if not through direct funding, then via mechanisms such as accelerated depreciation.

Practical and financial assistance will be crucial. The EMA, through the Industry 4.0 Demonstration Network and now through the ASB Manufacturers Workshops, is committed to educating and inspiring manufacturers to adopt technology and boost productivity.

We’ve seen how readily available software and hardware can help manufacturers move ahead. Software such as Manufacturing Execution Systems (MES) and Enterprise Resource Planning (ERP) are having a profound impact on efficiency and productivity.

MES helps track and manage production in real time, providing insights into operational inefficiencies and helping optimise processes.

ERP systems integrate data from all parts of the business, giving manufacturers a comprehensive view of operations, enabling more informed decision-making.

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The ability to leverage artificial intelligence (AI) will further boost productivity, allowing manufacturers to predict maintenance needs, optimise supply chains, and even design more efficient products.

Right now, many New Zealand businesses have yet to digitise their processes sufficiently to take advantage of AI, so many will continue to miss out on these game-changing opportunities.

On the hardware side, technologies such as vision systems, robotics, and smart products offer even more opportunities for growth. Vision systems, powered by machine learning, enable faster, more reliable quality control, ensuring high quality standards are met across the board.

These systems are invaluable in industries like electronics and consumer goods, where precision is paramount.

In addition, smart personal protective equipment (PPE) such as wearable exoskeletons, fall detection suits and safety glasses with integrated sensors can keep workers safe from harm.

Robotics and automation solutions, particularly collaborative robots (cobots), are helping to improve productivity by working alongside human workers and digitising manual processes.

Cobots can be redeployed across multiple tasks, offering flexibility and cost-effectiveness to small manufacturers that may have previously been unable to justify large-scale automation.

Smart products are another exciting area of growth. These products capture and analyse data in real time, giving manufacturers valuable insights into how their products are performing and how they can better serve customer needs.

Governments and manufacturers across the globe are investing, and if New Zealand is to succeed in doubling its export value, it must do the same.

Despite the current struggles with limited resources and low digital maturity, it’s clear that collaboration between business and the Government remains vital to lifting our capacity and capability to keep producing amazing products.

For the future of the industry, and the jobs and wealth it contributes to society, the convergence of smart people, smart Government support and smart factories is essential.

Only then can New Zealand truly turbocharge its manufacturing growth and compete on the global stage.



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