New Zealand has one of the top five reputations in the world, according to a survey of more than 42,000 G8 nation residents. Photo / Thinkstock
New Zealand has one of the top five reputations in the world, in the eyes of the globe's leading nations, new research shows.
The CountryRep study, produced annually by the Reputation Institute in conjunction with Australian research consultancy AMR, put New Zealand at fifth place overall for reputation, trailing behind
Canada (1), Sweden (2), Australia (3), and Switzerland (4).
Pakistan, Iran and Iraq were seen as having the least favourable reputations among the more than 50 countries included in the study.
It is the first time New Zealand has been included in the annual research, which polled more than 42,000 residents from G8 nations.
AMR's reputation practice director and general manager Oliver Freedman said New Zealand's strength lay in its physical beauty, with the country ranking fourth out of all countries judged.
