NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Business

NZ apple growers launch Dazzle on world markets

Jamie Gray
By Jamie Gray
Business Reporter·NZ Herald·
19 Dec, 2016 10:25 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Prevar Commercial Manager Snow Hardy (left) and Fruitcraft Manager Steve Potbury with the new variety "Dazzle".

Prevar Commercial Manager Snow Hardy (left) and Fruitcraft Manager Steve Potbury with the new variety "Dazzle".

New Zealand apple growers have launched "Dazzle" - a new variety which they see as being the biggest development since the launch of Royal Gala some decades ago.

Fruitcraft, a collaboration between three of New Zealand's largest growers - Scales Corp's Mr Apple, Bostock New Zealand and Freshmax - has been granted the master licensing rights for production and marketing of the variety worldwide, it said.

The variety - also known as PremA129 - has been licensed by Prevar - a joint venture between Pipfruit New Zealand, Apple and Pear Australia, and Plant and Food Research, a Crown research institute.

All New Zealand apple growers will be able to grow Dazzle, and all fruit exporters will be able to sell it, Fruitcraft said.

Dazzle is a large, red, sweet apple which has taken 20 years to develop by Plant and Research at its research station in Havelock North.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Fruitcraft manager Steve Potbury said the parties wanted to qork with all growers to ensure they can grow and market it through their preferred exporter.

"This is a collaborative approach, which gives growers the chance to be involved from the orchards to the markets," Potbury said in a statement.

Over 100,000 trees are already being grown by growers in New Zealand including Mr Apple, Bostock and Freshmax, and nurseries are busy preparing rootstocks to meet grower demand for orders in the New Year, he said.

Advertisement
Advertise with NZME.

Fruitcraft expects 1 million cartons of the Dazzle will be exported from New Zealand by 2028, making it one of the country's most popular apple varieties.

Further production around the world is planned, and Fruitcraft will be looking to license growers and marketers in the main apple growing countries in the next year or two.

Prevar commercial manager Snow Hardy said it was a significant development for Prevar and for the global pipfruit industry.

Australian growers will have a similar opportunity to be involved with the Dazzle programme once the variety has been tested and proven in Australia.

Plant Food Research scientist Richard Volz said Dazzle has been bred conventionally, through cross breeding between "Sweetie" and "Scired" by plant breeders at Havelock North in 1997.

The parents and grandparents of the PremA129 variety all come from New Zealand.

"This has taken decades of work and investment by scientists at Plant and Food Research and the New Zealand pipfruit industry to develop a truly New Zealand apple with strong kiwi heritage," he said.

New Zealand's apple industry has been performing strongly over the last few years.

The Ministry for Primary Industries, in its latest Situation Outlook, said apple and pear exports topped $700 million in the year ended June 2016.

Exports were expected to surpass 360,000 tonnes in 2017 for the first time since 2004.
The sector has enjoyed four consecutive years of good profitability.

Advertisement
Advertise with NZME.

"This outcome, alongside increasing demand for high quality fruit from Asian markets is driving investment and expansion across the supply chain," the ministry said.

Apple and pear varieties with intellectual property protection account for an estimated 50 percent of the total planted area.

Several New Zealand grown varieties have trademarks, including strains of Fuji and Gala/Royal Gala.

Alan Pollard, chief executive of Pipfruit New Zealand, said the sector looked likely to export a record 21 million cartons of applies this season, up from 19.5 million last season. Pollard said exports.

have gone from $340m in 2012 to $720m last season, driven partly by volume increases but mostly by improvements in value. A million new apple trees were being planted each year, he said.

About one third of New Zealand's apple exports are Royal Gala, followed by the Braeburn varieties. Pollard said future growth was likely to come from the newer varieites such as Dazzle, Pink Lady and Jazz. He expected exports to reach $1 billion by 2019 - three years before a Government-set target.

Advertisement
Advertise with NZME.

Scales, which is also involved in cold storage and logistics, has been one of the share market's strongest performers over 2016. The company's shares last traded at $3.32, having gained 47.7 per cent over the last year.

Save

    Share this article

Latest from Business

Premium
OpinionAnne Gibson

Property Insider: Why Fletcher Building is selling its $60m Penrose site

Media Insider
|Updated

Sky TV buys Three for $1 in massive media shake-up

Premium
Manufacturing

Electric motorbike maker Ubco saved by rich-list families


Sponsored

From crisis to comeback: NZ business owners turn to voluntary administration for recovery

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Property Insider: Why Fletcher Building is selling its $60m Penrose site
Anne Gibson
OpinionAnne Gibson

Property Insider: Why Fletcher Building is selling its $60m Penrose site

OPINION: After 52 years making Gib in Penrose, Winstone Wallboards' 5ha site is for sale.

21 Jul 09:00 PM
Sky TV buys Three for $1 in massive media shake-up
Media Insider
|Updated

Sky TV buys Three for $1 in massive media shake-up

21 Jul 08:36 PM
Premium
Premium
Electric motorbike maker Ubco saved by rich-list families
Manufacturing

Electric motorbike maker Ubco saved by rich-list families

21 Jul 08:32 PM


From crisis to comeback: NZ business owners turn to voluntary administration for recovery
Sponsored

From crisis to comeback: NZ business owners turn to voluntary administration for recovery

20 Jul 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP