In December 2018, the Herald reported how Bracken aimed to lift the jewellery retailer's share price and modernise its brand.
He started in the role on November 15, 2018 and said in his first few weeks that everything has been as he expected, visiting what was the company's 3000 or so employees and making sure everything was ready for that Christmas.
The born and bred Londoner moved to Australia to become chief executive at The Apparel Group, based in Sydney. He was there for three-and-a-half years before he was shoulder-tapped to join department store Myer as chief merchandise and marketing officer and deputy CEO.
Before Michael Hill, Bracken was chief executive of ASX-listed retail company Specialty Fashion Group, which operates retailers City Chic and Millers, among others.