In recent years unusual perks and rewards have increasingly been used as differentiators for many organisations.
From taking 6400 staff on holiday, as Chinese conglomerate Tiens Group did in 2015, to offering egg freezing to female employees, as Apple and Facebook have done, businesses have looked for new ways to attract and retain good staff.
But, according to recruitment company Hays, the answer is much simpler.
"Headline-grabbing perks have been a trend for many organisations in recent years," says Adam Shapley, managing director of Hays, New Zealand.
"However, when it comes to attracting and retaining the top talent, improving staff recognition is usually a lot more beneficial."
He believes that a simple thank you for a job well done is more than sufficient.
"The fact that so many workplaces are foregoing recognition is concerning, given the impact doing so can have on a business, including its culture," says Shapley.
A 2017 Global State of Employee Engagement study by Officevibe, which surveyed 1000 organisations in 157 countries, found that 63 per cent of employees feel they don't get enough praise, with 8 per cent never receiving it.
"Recognition has a tangible impact on each one of them. When it is used to improve culture, we have seen a significant impact on an organisation's ability to retain, engage and attract talent.
"For example, we saw engagement increase 129 per cent in organisations that move from weak to strong recognition practices. Additionally, people stay with an organisation two to four years longer when best practice service recognition is implemented."
... people stay with an organisation two to four years longer when best practice service recognition is implemented.
He says employee appreciation doesn't have to be expensive to be beneficial.
"It's more about taking the time to recognise success and make your employees feel valued. It should be personal and therefore more effective. Good bosses know what motivates and engages their staff and will take the time to treat them as individuals."
A successful recognition programme involves recognising not just what an employee has achieved but also how they achieved it.
"Employers need to be clear about what they are recognising people for," he explains. "All too often, recognition is for a successful outcome. It should also focus on how the employee achieved the desired result.
"Employee recognition is about creating an emotional connection between employees and the company, while supporting the work employees do and staying authentic to the company's values," says Tatiana Braz Garbossa, HR manager Latam at Hays.
"If you don't listen to your people, and if you don't know what their aspirations and motivations are, you can invest a great deal of time, money and energy on employee recognition without getting any real results."
Say 'thank you'
— a simple deliberate 'thank you' increases an employee's feeling of appreciation by 116 per cent, spontaneous praise increases it by 172 per cent, while formal recognition increases appreciation by 355 per cent.
Recognition from the top: effective employee recognition must be led from the top, with the employer or manager recognising the contributions of employees. This could be in tangible ways, such as presenting an award, or intangible ways, such as verbal praise.
Peer-to-peer recognition ensures everyone in the organisation play a part in recognising the often quiet but critical high performers.
Utilise internal social media — use recognition-specific tools or apps, to instantly recognise workers who go the extra mile, with the results displayed on the staff intranet or company social channels so that anyone can see them.
Annual events — annual recognition awards events single out the top performers, for example in the customer service arena or for demonstrating company values. The effect is often to inspire other employees to do the same.