By the time the confetti cannons burst, the toddlers were shouting in ecstasy, their eyes fixed on the superstars onstage. Ten costumed performers were delivering the climax of "Baby Shark Live!" — a 75-minute adaptation

VIP upsells and flashy stagecraft


'That's the same way that it works for Beyoncé'

Why, precisely, is the song so addictive?

Officially sanctioned Baby Shark fishing tackle

'They're toddlers. They'll say it loudly.'

A concert built on a single song