By the time the confetti cannons burst, the toddlers were shouting in ecstasy, their eyes fixed on the superstars onstage. Ten costumed performers were delivering the climax of "Baby Shark Live!" — a 75-minute adaptation

VIP upsells and flashy stagecraft

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'That's the same way that it works for Beyoncé'

Why, precisely, is the song so addictive?

Officially sanctioned Baby Shark fishing tackle

'They're toddlers. They'll say it loudly.'

A concert built on a single song