Data breaches have emerged as a major concern for companies, the Government and the public.

Examples of high profile crises resulting from data breaches include ACC accidentally sending sensitive claim information to unauthorised individuals, and a hacker attack on Sony Pictures in the United States that experts believe involved the North Korean Government.

The causes for data breaches vary, and they range from company negligence to hackers infiltrating an organisation's information systems. Whether the cause of a data breach involves the company or external entities has an impact on the reaction of the public to the crisis.


An example