A charm offensive by Boeing to persuade airlines, crews and passengers to rally behind its 737 Max plane is already running into resistance.

The effort, which includes daily calls with carriers as well as meetings with pilots and flight attendants, is being hampered by a problem of the company's own making. After a bungled response to two deadly crashes involving the jet, Boeing is facing credibility problems.

When Boeing dispatched one of its top lobbyists, John Moloney, to the headquarters of the influential union representing flight attendants a couple of weeks ago, he arrived determined to win their support. He

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