Ikea has apologised to Kiwis for selling a world map with New Zealand missing on it.

A person took to Reddit to a photo of a US$30 BJORKSTA world map with New Zealand wiped off the universe being sold in a Washington DC Ikea.

"Ikea's map game is not on point," they wrote on Reddit.

It's disappointing to find out that Ikea is selling maps - missing New Zealand. Photo / Reddit
It's disappointing to find out that Ikea is selling maps - missing New Zealand. Photo / Reddit

In a statement to the BBC, Ikea has apologised for selling the inaccurate product.

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"Ikea is responsible for securing correct and compliant motifs on all our products," a spokesperson said.

"We can see that the process has failed regarding the product BJÖRKSTA world map - we regret this mistake and apologise. We will take the necessary actions and the product is now being phased out from our stores."

Ikea is launching a megastore in Auckland with 7000 products and a restaurant. It has not been specified where or when it will be built. It will also launch an online shop and has plans for another store outside New Zealand's biggest city.

This is not the first time Ikea has advertised a misleading world map.

Last year, a Redditor pointed out an Ikea store having a map on their wall missing our great country.

A map missing New Zealand in a Ikea store. Photo / Reddit
A map missing New Zealand in a Ikea store. Photo / Reddit

One person fairly pointed out on the post that Ikea hadn't yet colonised New Zealand, but that's no excuse for them to leave us off the map.

Previously, Kiwi comedian Rhys Darby teamed up with Prime Minister Jacinda Ardern to get to the bottom of why New Zealand is disappearing on world maps.

In a video posted to Facebook, Darby said there was a "big conspiracy going down", and he needed Ardern's help to return Aotearoa to the world's map books.

Jacinda Ardern and Rhys Derby teamed up to get to the bottom of a rather large conspiracy. Photo / Rhys Darby / Facebook
Jacinda Ardern and Rhys Derby teamed up to get to the bottom of a rather large conspiracy. Photo / Rhys Darby / Facebook

"New Zealand, where the bloody hell are ya?"

"New Zealand is being left off world maps, around the world. This is a major conspiracy," he tells Ardern in the video.

The comedian conducted an extensive investigation into the conspiracy, finding that New Zealand has been left off many maps, including the game of Risk, Vancouver International Village, Central Park Zoo, Spanish in-flight magazines and Starbucks, among others.

Darby says the conspiracy against New Zealand is "bigger than the moon landing and Loch Ness combined".

Questioning who is behind the plot to remove New Zealand from the map, Darby told Ardern he believes New Zealand has been taken off the map because "Australia want our tourists, England want to get rid of the All Blacks, and the wine industry can't beat our pinot or sav".