Australian sleepwear label Peter Alexander has defended the extra cost placed on its plus-sized garments, saying "fabric consumption" and difference in design is to blame.
The brand has defended the ten dollar price gap for plus-sized customers, saying there is a complicated manufacturing process to ensure the baggy sleepwear garments "maintain" design integrity as they extend in size.
However a size guide available on the Peter Alexander website says different priced garments would both fit a size 16 and 18. This means a confused consumer of a certain size could end up paying an extra 10 dollars for if they picked the "+1" size instead of the "XL" size.
In a statement, the company said its range of offerings was extended about two years ago in response to consumer demand.
"To ensure comfort and that the fit is right, we use a different pattern to our regular collection while still maintaining a beautiful garment," the statement read.
Peter Alexander makes unfitted pyjamas made from cotton fabrics often emblazoned with logos or printed patterns. Its plus-size range mimics the regular-sized women's range in that the fits are not tailored design wear.
"It is these different patterns, along with the size of production run and to a lesser extent fabric consumption, that impacts the price of the styles," the statement read.
Shoppers have taken to social media to vent their outrage, saying the jump in price is "unfair."
"They use more material on a size 14 than a size 6, but they are the same price … and then suddenly a size 18 costs $10 more," wrote Belinda Cox on Facebook. "The difference in material costs would be minimal.
"Just because other companies also do it, doesn't make it right."
"I have to say I am one of the plus-sized customers and agree that it seems unfair to have been charged $10 more for the navy pj's," another shopper wrote.