Mercury might be working hard to position its brand as one of the most progressive around, but the company's latest effort relies on an old-school marketing tactic: a classic food giveaway.
Teaming up with BurgerFuel, the company will this weekend distribute 200 free burgers at Queens Wharf in Auckland from 11am.
While the burgers will likely run out quickly given New Zealand's insatiable love for free food, the energy company will also be working with BurgerFuel on a promotion that will see mini-burgers sold for $5 (usually up to $7.50).
The burgers might get all the attention, but the promo price of $5 is really the point of the entire campaign.
At a time when consumers are being hit by high petrol prices, Mercury wants to drive home the point that it only costs around $5 in energy charges to fuel up a 24kWh electric vehicle, such as the Nissan Leaf.