Shoppers are outraged after a popular stationary company has made products for children and young people with uncensored swear words.

Stationary brand Typo, which is owned by clothing retailer Cotton On, is known for its quirky stationary emblazoned with catch slogans, but this time shoppers have said they've gone too far, reported the Herald Sun.

As well as a pencil case that says "Shut the f**k up about about your stupid diet", there is a matching notebook.

A candle in a jar is labelled with "Zero f**ks given" a large LED light says "S***" and a beach towel is printed with "S**t yeah mermaid hair".


There is also a trinket tray labelled with "Bonjour b*****s", another notebook that says "F**k it, let's disco and ribbon printed with Merry F**king Christmas".

One customer commented on Facebook: "As a loyal customer of your brand I was disgusted to find some of your current products (aimed at children) to contain such innapropriate language.

"By no means a prude, I am deeply offended that you would use this kind of language on your products. Seriously considering deleting your brand from my children's Christmas gift list!"

Another said: "I was disgusted by some of the items I saw in my local Typo store in Epping,Victoria. The F word displayed on multiple items in full view of children.

"You also use S**t and other swear words on your merchandise. Why is this necessary to sell some notebooks and pens?? Seriously- show some class!!!!!"

Stationary brand Typo is known for its quirky stationary emblazoned with catch slogans.
Stationary brand Typo is known for its quirky stationary emblazoned with catch slogans.

In a statement, the company said: "Whilst some of our products are more irreverent than others, we do appreciate that as a gift retailer, our customers fall either side of our target audience of 18-35 so where relevant we use censor stickers on products not appropriate for a younger audience."

"The product in question should have been censored and we are taking steps to ensure this takes place immediately.

"We'll also make any necessary changes to our product displays to make certain they are less prominent within the store."


Daily Mail Australia has approached Cotton On for additional comment.

The latest controversy follows a backlash over porn-themed products promoted in a Typo back-to-school sale in 2012.

They were removed from stores after an anti child exploitation group urged parents to boycott the chain.

- additional reporting